Welcome to Drinking Bros, presented by GhostBed.com.

Sit back, relax, and grab a fucking drink.

Hey, everybody, welcome to Drinking Bros.

We're doing a new show here once a month.

It's a bonus show that's going to air for you guys to go out into the world.

We've had a lot of questions about how to start a business, how to run a business, what it takes,

and the process you actually go through while you're in it.

The reason why we decided to do this was over the years, we got hit up relentlessly,

Dan and I about Black Rifle Coffee, how they came to fruition through the sale and all that other stuff.

Well, obviously, hindsight is 2020, and you never knew Black Rifle Coffee was going to become what it was going to become.

I'm sure you didn't either when you were working there, Dan. Did you?

Yes. Did you really?

Yeah. That's surprising to me, because for me personally owning businesses in the past,

mine was movies and books, so you just never knew.

It became very apparent with the early growth trajectory what was happening.

So the only real question was,

were we going to be able to backfill ourselves with people who actually knew what they were doing

and time to not have major stalls?

So being in the right place at the right time is a big deal for a startup company.

It is. And then having enough product on hand, because some of those sponsors we've had on Drinking Bros before,

were new companies that we loved and we wanted to take a chance on, but a lot of them ran out of products.

Yeah, that happens a lot, and it happened with Black Rifle in the early part of 2017.

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