How We Made a Personal Injury Law Firm $55.2M with Oli Liboy

Perpetual Traffic

Tier 11

Business, Marketing, Entrepreneurship

4.7 • 867 Ratings

🗓️ 27 February 2026

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Relying solely on Google ads to drive leads is risky. Our team can help you balance Meta and Google ads to lower costs and boost conversions.

Partner with our marketing experts today: https://www.tiereleven.com/apply

Tier 11’s Oli Liboy joins me to explore the multi-channel strategy that earned a personal injury law firm $55.2M in revenue. We discuss how Google’s shift from a traffic machine to an intent machine has changed the game for high-stakes industries. Oli shares how Meta ads, combined with Google’s intent-driven platform, work together to generate both awareness and high-quality leads even in the most competitive markets.

If you’re a lawyer or marketer in this space, or just interested in the future of digital marketing, this episode is packed with valuable insights. We’ll break down strategies for scaling your paid ads without blowing your budget, optimizing your Google campaigns for intent, and creating brand awareness through Meta.

In This Episode:

- Oli's background and experience

- The danger of relying only on Google Ads

- Google Ads transformation into an "intent machine"

- Balancing Meta and Google ads strategies

- Why generating awareness on Meta is critical for conversions on Google

- Using Google and Meta ads for personal injury cases

- The importance of tracking and CRM setup

- Optimal scenario for combining Meta and Google

- How Google local services ads (LSAs) work

- Qualifying Google ad clicks

- Optimizing the Meta and Google mix for a law firm

- The real results of the personal injury case study

Mentioned in the Episode:

Part 1 of How We Made a Personal Injury Law Firm $55.2M: https://www.youtube.com/watch?v=x_SiPLJYzkI

Part 2 of How We Made a Personal Injury Law Firm $55.2M:

https://www.youtube.com/watch?v=nWrUeotDYzs

Previous Episodes On The Personal Injury Law Case Study: https://perpetualtraffic.com/?s=personal+injury+law

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Connect with Oli Liboy:

LinkedIn: https://www.linkedin.com/in/oli-liboy

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/

LinkedIn - https://www.linkedin.com/in/laurenpetrullo

Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

Transcript

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0:00.0	Hey, real quick, before we dive in, if you've got a brand or marketing tool that marketers need to know about,
0:05.5	sponsor the show here at Perpetual Traffic. Perpetual Traffic puts you in front of thousands of
0:11.0	seasoned marketers, CMOs, and agency owners. So head on over to Perpetualtrafic.com to apply to be a sponsor
0:17.3	of this show. Google has transformed into an intent machine, not a traffic machine.
0:24.1	You really need to know what you're doing.
0:25.6	You're playing with fire.
0:26.7	You're playing with thousands and millions of dollars of spend here.
0:30.6	Google will think, that's quote, this worth 600 bucks a click.
0:36.5	Because it might transform into a case. a case going to make you pay the
0:40.9	intent instead of paying you the traffic. So what do you really mean by that?
0:45.7	You're listening to perpetual traffic.
0:50.1	We all know this as marketers and business owners that growth is amazing.
1:01.5	Until something breaks or some catastrophic event, heaven forbid, should ever happen to your business.
1:04.7	And I don't mean just your ad campaigns going sideways.
1:12.3	Maybe a client slips on a wet floor or a shipment suddenly goes missing or a contractor gets hurt or an employee gets hurt.
1:16.8	Suddenly, the thing you've been building can take a huge financial hit.
1:21.9	Maybe one that you worry might take down the company and you should always be thinking about that as the business owner.
1:23.2	Most people don't think about business insurance until after something goes wrong when it's already too expensive or it's too late.
1:31.5	That's why we're big fans of what Next Insurance is doing.
1:34.7	Business insurance is so important for any business, whether you're online or offline.
1:40.4	And they've basically taken the pain out of business insurance.
1:43.0	It's 100% online,
	...

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