I'm very excited to share this recording with you guys, which happened at our conference,

SaaSopin.com, with over 100 speakers, all founders of B2B SaaS companies. We have a very high bar

for what speakers share on stage. So you're going to enjoy this episode where we dive deep into

revenue graphs, real tactics, and real growth metrics.

You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom.

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Do we have any statisticians in the audience today? Anybody? No math degrees? All right.

It helps me to know that because then I can adjust. I'll also throw in some dad jokes because

that's what I do. I take myself not very seriously. I take sales quite seriously. So I might as well start with one. So a three-legged dog walks into a saloon and he says, I'm here to speak to the man who shot my paw. All right. So we're going to go through some real sales stuff here. I want to start with the Rule of 40.

And David in the last session talked about the Rule of 40.

Who knows how to define the Rule of 40?

What are the components?

David, you can't answer that.

Ray, you can't answer that.

Yep.

Annual revenue growth plus profit.

Right.

And the growth piece, it's about efficient growth, right?

So the growth piece could be annual revenue growth.

It could be ARR growth.

...