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Marketing School - Digital Marketing and Online Marketing Tips

How We Convert Visitors into Customers | Ep. #514

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Marketing, Business

4.61.4K Ratings

🗓️ 27 December 2017

⏱️ 7 minutes

🧾️ Download transcript

Summary

In Episode #514, Eric and Neil discuss marketing funnels to convert visitors into customers. Contrary to what you may believe, you don’t need to have a complex funnel, so when you’re just starting off, keep it simple. Tune in to hear specific examples of simple funnels. Time-Stamped Show Notes: [00:28] - Today's topic: How We Convert Visitors into Customers [00:55] - Everyone thinks you’ve got to have these complex marketing funnels, but when you’re starting off, complex funnels are a disaster. [01:18] - Start simple. Neil just launched a new website that pitches agency services and his flow is really simple: you put in a URL, they analyze your site, and before they give you the results, you enter in your contact details. That’s it. [02:04] – They key, espeically for lead generation, is to give some sort of value before you ask for their information. [02:20] - Eric has talked about the use of live chat on your site before, and now it’s even easier. Recently Facebook added the ability for you to add live chat that points directly into Facebook Messenger – and it’s free right now. [02:40] - And then you can drive people into a simple, many-chat chat funnel. [03:00] - If you visit the Single Grain website and give them your email, they use Clearbit to enrich the lead to figure out what your company is about, what the employee size is, what the revenue count is, and how much money your company has raised. [03:35] - Again, give the site visitor something of value, like helping them analyze something, or give them a great piece of content. [04:15] - There are so many types of lead funnels you can do, like give away a free book. [05:06] - Or offer a free hour-long educational webinar, and then get people to sign up and provide their email. Works for B2B and B2C. [05:30] - Check out Russell Brunson’s (co-founder of ClickFunnels) book DotCom Secrets: The Underground Paybook for Growing Your Company Online [06:13] - That's it for today! [06:15] - Go to SingleGrain.com/giveaway for a special giveaway. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you got to look at your page speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a

0:49.3

great way to improve your load time.

0:51.6

Welcome to another episode of Marketing School.

0:55.0

I'm Eric Sue.

0:56.0

And I'm Neil Patel.

0:58.0

And today we're going to talk about how we convert visitors into customers.

1:02.0

It's an inside look into our marketing funnels. So Neil, why

1:06.2

do you kick things off?

1:07.2

Yeah, so I'm more specialized in Legion for my own websites. I don't really sell products we can teach you guys marketing

1:14.4

funnels for that as well on this episode as well we can talk about like

1:17.3

e-commerce products and book giveaways and stuff like that but just to give you

1:20.9

idea on my marketing funnel everyone talks about like oh you got to have these complex funnels and all these ifs thens and you know if someone goes down this patch show them something else and yes you can end up doing that and it does help boost

1:33.6

conversions a little bit here and there and it all adds up but when you're

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