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The Brett Cooper Show

How Victoria’s Secret Killed Its Angels (and Its Brand) | Episode 80

The Brett Cooper Show

Brett Cooper

Society & Culture

4.81.9K Ratings

🗓️ 22 October 2025

⏱️ 16 minutes

🧾️ Download transcript

Summary

After years of bending over backwards to try and appease DEI standards, Victoria’s Secret has disappointed everyone and shot down a woman who would have truly represented women. By joining Cooper Confidential you are directly supporting me and my team. You’ll get ad-free episodes, exclusive ‘Dear Brett” videos, and a private newsletter  Sign up now: https://cooperconfidential.supercast.com/ Fellowship Home Loans: Head to https://FellowshipHomeLoans.com/Brett to receive a $500 credit at closing. Fellowship Home Loans Summary: Fellowship Home Loans is a mortgage lending company that provides home financing solutions grounded in Christian principles, emphasizing honesty, integrity, and stewardship. Their mission is to guide clients through the lending process with values-based guidance, helping them make sound financial decisions informed by Biblical teaching. Nationwide Mortgage Bankers, dba Fellowship Home Loans. Equal Housing Lender. NMLS number 819382. PreBorn: Give a gift & save a life. Go to https://PreBorn.com/Brett #BrettCooper #TheBrettCooperShow #BrettCooperShow Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

So the Victoria's Secret Fashion Show is back yet again, and after years of bending over

0:05.6

backwards, desperately attempting to appease DEI standards, they have simply disappointed

0:10.8

everyone. What a surprise. And on top of that, they shot down a woman who would have actually

0:15.6

represented their customer base.

0:27.4

So in case you missed it, back in 2019, Victoria's Secret ended the Victoria's Secret fashion show and they canceled their famous Victoria's Secret Angels in order to appease left-wing

0:32.1

activists who were claiming that the brand and the fashion show was problematic in their

0:36.5

portrayal of women and women's bodies.

0:38.5

But after flop and flop and flop over the last six years or so, Victoria's Secret is trying

0:44.6

to crawl back to their primary audience. And they have proven, once again, why it is so

0:50.0

dangerous to try and cater to ever-changing political and cultural trends instead of just staying

0:55.6

true to your core message and your core audience. And we are going to talk about why. Back in

0:59.4

2021, this is a couple of years after they ended the fashion show, Victoria's Secret swapped out

1:04.1

their aspirational supermodels that were called the Victoria's Secret Angels for something that

1:08.1

they called the collective.

1:11.5

Collective.

1:16.7

I mean, like, I think of the word collective and nothing screams hot lingerie.

1:20.1

Nothing screams beautiful women, aspirational.

1:22.4

And you know what, guys, that was the point.

1:25.4

It's genderless female empowerment.

1:28.1

And I know that does not sound like it's something that is real.

1:32.5

It's not real, but that is what Victoria's Secret was basically trying to achieve with creating the collective. Here's an article from around that time, Victoria's Secret is getting rid of its

1:36.0

angels and launching the VS Collective. Now, at a Guardian article from 2021, the collective was

...

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