How Under 30 Clothing Care Company Nori Reached Profitability At Just Two-Years-Old
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Forbes
4.8 • 6 Ratings
🗓️ 7 November 2023
⏱️ 19 minutes
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| 0:00.0 | Hi everyone I'm Zoya Husin. I'm here today with Courtney Toll and under 30 Lister and the co-founder of Noori. |
| 0:10.0 | Courtney is so excited to have you here. |
| 0:12.0 | Thank you so much for having me. |
| 0:13.2 | It's so cool to be in this office. |
| 0:15.1 | It's honestly like a dream come true. |
| 0:16.5 | So thanks for hosting. |
| 0:17.6 | Of course. |
| 0:18.3 | So, Courtney, you've built this incredible clothing care |
| 0:21.4 | company that hit profitability last year and it all kind of started with your |
| 0:26.3 | hero product the Nori Press and I would describe Nori Press almost like this high-tech steamer iron that's kind of a straightener and you've sold like a |
| 0:36.8 | hundred thousand of these over a hundred thousand of these already so tell me how |
| 0:41.4 | did you get the idea for the Nore press and what prompted you to start your own business? |
| 0:46.0 | Yeah, well honestly this is something that very much stemmed from a personal pain point. |
| 0:51.0 | I had just started my career in New York City. I was |
| 0:54.5 | living in a very cramped New York apartment and I'd wake up in the morning wanting to |
| 0:59.3 | make a strong first impression, put on a good outfit, and I didn't have this space for an ironing board I |
| 1:05.0 | didn't have the time to deal with this inefficient steamer I had from bed bath |
| 1:08.5 | and beyond and I definitely couldn't afford dry cleaning so I would wake up in the |
| 1:12.4 | morning and try like every |
| 1:13.8 | DIY hack. So shower steam and the hair straightener hack, which I'll bring up again later. But basically this |
| 1:22.1 | put a spotlight on a really big market that is ironing and |
| 1:25.4 | steaming that had failed to see anything real meaningful innovation since an |
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