Welcome to Entrepreneurs the Playbook. I'm David Meltzer, and we are going to have a really good time.

A lot of love here with my two new friends with an extraordinary business.

They're incredible entrepreneurs, Adam Lovinggood and Richard Garcia, the co-founders at Embark Wines.

Welcome to Entrepreneurs the Playbook.

Thank you, David.

Thanks for having us.

You know, you guys have this incredible business model that is well thought out.

And when I was watching this business model that allows people to customize their wine experience, an ounce, three ounces,

five ounces, your own personalized customizable samples, an incredible layout for social

interaction, an energy, a frequency that was captured by your business as well.

I kept thinking to myself, things happened very slowly than all of a sudden.

And there's many layers of feedback or what other people call failure

that I'm sure went into figuring out this extraordinary business that you have today.

And it really is. It is a scalable,

extraordinary experience, personal and professional development, and even content. It is a perfect

place to amplify this energy or frequency. I was wondering, you know, being partners, how you kept the faith

and where that started and how long it actually took to figure out this business model.

Oh, wow. Definitely. Yeah, a couple of years. So to your point, partners. So when I am like bogged down with something or just racking my brain,

I can look to Adam and then we come up with things together. So it's been very supportive. So when we say

it's been years in the making, it has been, but it's kind of hard to quantify, honestly, because

every time it's like, oh, we're thinking about this,

or we need to make financial productions. And it was, oh, well, I'm already thinking about that.

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