How Tubi Is Coming for Netflix and YouTube in the New Streaming Wars

Bold Names

The Wall Street Journal

Technology

4.4 • 1.4K Ratings

🗓️ 1 August 2025

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

Tubi is a free ad-supported streaming service that's gaining ground on big players like Netflix and Amazon. It has the largest content library of any streaming platform, full of obscure gems and films by up and comers, including one starring TikTok influencer Noah Beck. Tubi CEO Anjali Sud says that by putting viewers first, the streamer is "expanding the definition of quality" when it comes to content. On the Bold Names podcast, Sud speaks to WSJ’s Christopher Mims and Tim Higgins about how Tubi is thinking about original content, audience retention and strategy in a changing streaming landscape. Plus, why she says Tubi will be the home for the next generation of Hollywood talent. Check Out Past Episodes: 70,000 Bets a Minute: How FanDuel’s Parent Is Winning at Sports Gambling Venture Capitalist Sarah Guo’s Surprising Bet on Unsexy AI Why José Andrés Says We Need Leaders Who Believe in ‘Longer Tables’ Let us know what you think of the show. Email us at [email protected] Sign up for the WSJ's free Technology newsletter. Read Christopher Mims’s Keywords column. Read Tim Higgins’s column. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Hey, Tim, it's time for us to talk about your childhood.
0:02.6	Well, my mother made me watch a lot of murder, she wrote,
0:05.7	which I think set me up for a lifetime of mixed feelings about Maine,
0:10.8	and it's apparent crime issues.
0:12.6	Okay, not that part of it.
0:13.9	I mean, our generation's fond memories of walking the aisles of Blockbuster,
0:18.1	trying to find that diamond in the rough and not getting fooled again by the
0:21.2	cover art of Kroll.
0:22.6	Ah, yes, right.
0:23.6	Anything with Angela Lansbury.
0:26.5	I got some good news for you.
0:27.9	There is a way to recapture that magic, and it's called Tooby.
0:32.3	Either no Tooby is the great big free bargain bin of the internet, or for those who don't.
0:37.1	Let me read the relevant
0:38.0	onion headline to be ceo combs through goodwill used DVDs looking for movies to upload
0:44.0	that's great but do they have murder she wrote you bet your angela landsbury commemorative
0:50.5	mug they do oh Oh boy. That's next.
0:57.6	A quick note before we get into the episode, Tooby Parent Fox and News Corp, the parent of
1:03.6	the Wall Street Journal publisher Dow Jones, share common ownership.
1:09.1	To be CEO, Anjali Sude, has one of the most unique backgrounds of any head of any company
1:14.4	in tech or media.
1:16.2	She was born in Detroit, grew up in Flint, Michigan, daughter of Punjabi immigrants,
	...

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