This is the Gary V. Audio Experience.

So I wanted to get back to time because when I pioneered online research and I had all

male bosses that were not EQ, I came to them and I said let's migrate research from offline

to online and their answer to me was it's not the right time.

Because there was no one online at the time and had I listened to them and waited and

watched, I would not be where I am today.

And so everything that you said is so true and so relevant and it had I not have been

on a panel with the Chief Research Officer of Procter & Gamble and asked him when is

the right time for me to come and talk to you about migrating research to the internet

and him saying come to me next week, I would not have pioneered online research.

And at that time it wasn't the right time, I had to make it the right time and get ahead

of it and make it work and build the ecosystem.

And that was the first second and third.

And so when you were talking about how behind this industry is and of course in one of

your socials I saw you challenging the whole industry here and what did you tell them

well?

I'm not sure I challenging the whole week so I'm not sure what the clip is.

Well I think you told them they're lying.

Yeah I do think my biggest challenge is the biggest challenge I have with the industry

which I adore.

I mean the makeup of the people of this industry is phenomenal.

One of the reasons I love coming is so many wonderful people but I think it's really

...