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Marketing School - Digital Marketing and Online Marketing Tips

How Traveling Helps You Become a Better Marketer | Ep. #518

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.61.4K Ratings

🗓️ 31 December 2017

⏱️ 8 minutes

🧾️ Download transcript

Summary

In episode #518, Eric and Neil explain why it is very important to travel in order to successfully market to other countries and regions. Tune in to hear how traveling will help alter your perspective and the differences between some countries around the world.  Time-Stamped Show Notes: [00:27] Today’s Topic: How Traveling Helps You Become a Better Marketer [00:34] Eric just got back from Japan and the trip gave him a lot of perspective. [00:49] He was invited to speak at an event and was given the opportunity to meet a lot of Japanese marketers. [00:52] He learned that LinkedIn isn’t popular there and people are more traditional in the work force. [01:15] A guy Eric met has his employees working from 7am to 10pm, which is a big difference from the American work culture. [02:15] The majority of the people in this world do not live in the US. If you really want to learn how to market to people in other countries, you have to travel. [02:35] Neil learned that Brazilians prefer to purchase from Americans over Brazilians. [02:42] In Brazil, when you do a payment plan, the law states that you must see the payment plan through. [03:06] Without traveling, you won’t understand what drives people to purchase. [03:22] The US is a melting pot, so traveling will be helpful to understand places within the country. [04:00] Eric met the CEO of a marketing agency and realized that in Japanese culture, it’s important to woo and entertain your clients in person. [04:47] Once you sign with an agency, the relationship spans years, unlike in the US, where people jump around a lot. [05:18] The cost to acquire a customer in Japan is more than in the US. [05:44] Their LTV (Life-Time Value) in Japan is almost double what it is in the US. [05:59] What Eric and Neil do in Japan wouldn’t work in the US. [06:25] In Germany they are very efficient, while Amsterdam is more laid back. [07:06] That’s all for today! [07:08] Go to singlegrain.com/giveaway for a special giveaway.  Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you got to look at your page speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a

0:49.3

great way to improve your low time. Welcome to another episode of Marketing School.

0:55.0

I'm Errit Sue, and I'm Neil Patel.

0:58.0

And today we're going to talk about how traveling helps you become a better marketer.

1:02.0

So I'll kick things off. I actually just got helps you has given me a lot of perspective, right? So, you know, when I traveled there,

1:14.4

I had the fortunate, you know, opportunity of,

1:16.8

there's a listener of this podcast, Jeff Crawford,

1:19.6

invited me to speak at something

1:20.9

and I got to meet a lot of Japanese marketers and I learned you know I

1:24.0

learned different things about Japan right like how LinkedIn is not popular there how you know it's

1:28.8

it's you know people are very you know traditional there when it comes to the workforce

1:32.1

right so that alone is a good

1:33.6

insight and I also learned that blood type is very important to them right so as a

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