How Tom Bilyeu Created A Billion Dollar Company That Fights Obesity

The Mindvalley Podcast

Mindvalley

Education, Health & Fitness, Self-improvement, Mental Health

4.5 • 1.5K Ratings

🗓️ 11 October 2021

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Driven by a deep passion for helping people with their health and wellbeing, serial entrepreneur Tom Bilyeu went from a perpetual state of anxiety to co-founding one of the most auspicious Humanity+ company of all time. Since then, it’s gone from being a business to an entire community dedicated to healthy eating—with zero compromises along the way. In this episode, Tom shares his unique journey, which led him to build one of the most successful enterprises on the planet, the challenges he met along the way, and the main practices that ultimately revolutionized how he does business. Listen out for: - The importance of building a community. - How he incorporates ‘thinkitating’ into his daily routine. - The 3 books that forwarded Tom’s entrepreneurial growth. - The one thing that made quest nutrition stand out from the rest. ABOUT TOM BILYEU Tom Bilyeu is a filmmaker and serial entrepreneur who chased money HARD for nearly a decade and came up emotionally bankrupt. To that end, he and his partners sold their technology company and founded Quest Nutrition -a company predicated not on money but rather on creating value for people. The company’s mission was to end metabolic disease -one of two pandemics facing the planet. Despite not being focused on money, Quest exploded and became a billion-dollar business in roughly five years, making it the 2nd fastest growing company in North America, according to Inc. Magazine. After exiting Quest and generating extraordinary personal wealth, Bilyeu turned his attention to the other pandemic facing society -the poverty of a poor mindset. To solve the mindset problem at scale and help hundreds of millions of people adopt an empowering mindset, he has co-founded the media studio Impact Theory with his business partner and wife, Lisa Bilyeu. They aim to influence the cultural subconscious by building a single-minded content creation machine that makes exactly one type of content -content that empowers people. Bonus: - Discover how to access altered states of mind for powerful guidance & problem solving with Vishen Lakhiani in this FREE Mindvalley masterclass 👉 https://go.mindvalley.com/Silva - Subscribe to Mindvalley Membership to discover 30+ Mindvalley Quests, watch our podcast sessions live, interact with the guests, connect with the world’s best teachers and find your community 👉 https://go.mindvalley.com/NOW Like this episode? Subscribe to our podcast on iTunes, Spotify, or your favorite podcasting app. Share this with your friends on Instagram or Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Hi, I'm Vision Laciani, founder of Mind Valley, the School for Human Transformation.
0:05.0	You're listening to the Mind Valley podcast where we'll be bringing you the greatest teachers
0:09.0	and thought leaders on the planet.
0:11.0	It has cast the world's most powerful ideas and personal growth for mind, body, spirit, and work.
0:18.0	The first thing to our miss, it sounds almost so, so simple.
0:22.0	You have a quest, you have a mission, and you build a number two company.
0:27.0	But I'm sure there were major hiccups along the way.
0:32.0	What is the biggest hurdle in this journey and how did you overcome it?
0:36.0	Yeah, so in the early days, it was manufacturing.
0:40.0	So many people may not know this.
0:42.0	Normally, a food company doesn't actually make their own food.
0:45.0	So you find the contract manufacturer, they make it for you, they have the expertise in that.
0:49.0	You have the expertise in marketing, maybe formulation, although many times you don't...
0:53.0	Food companies don't even formulate their own food, which is pretty crazy.
0:56.0	So we had a vision for what the product could become.
0:58.0	We went to the co-manufacturers and they said, that product literally can't be made.
1:03.0	And to make a long story short, we realized they were actually correct with one caveat.
1:07.0	It can't be made on the equipment that exists today.
1:10.0	So the big breakthrough for us was being willing to engineer our own industrial-grade equipment
1:15.0	so that we could make this protein bar that had never existed before.
1:19.0	And that was a huge challenge.
1:20.0	And one of my partners had me very good at fixing that stuff,
	...

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