How to write less but say more | Jim VandeHei

TED Talks Daily

TED

Creativity, Ted Podcast, Ted Talks Daily, Business, Design, Inspiration, Society & Culture, Science, Technology, Education, Tech Demo, Ted Talks, Ted, Entertainment, Tedtalks

4.1 • 11.9K Ratings

🗓️ 15 July 2022

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

As the saying goes, less is more. The same goes for words. Listen as Politico and Axios co-founder Jim VandeHei shares what he's learned leading two media companies -- and how to radically rethink the way you write to keep people's attention in a distracted digital world.

Transcript

Click on a timestamp to play from that location

0:00.0	It's Ted Talks Daily, I'm Elise Yu, and I'll keep this intro short.
0:08.8	Less is more, especially when it comes to writing.
0:12.0	And it is talk from Ted X Oshkosh in 2021, journalist Jim Van De Haay teaches us how to say more
0:18.1	by saying less.
0:21.6	Thank you to Etti Had Airways for sponsoring today's episode.
0:25.0	Etti Had Airways, the national airline of the United Arab Emirates, understands the impact
0:29.1	that flying has on the environment.
0:31.1	That's why they're taking a strategic approach to sustainable aviation.
0:34.1	They were recently awarded Environmental Airline of the Year for 2022 and have launched a dedicated
0:38.9	sustainability focus corporate program designed to facilitate and deliver corporate partner
0:43.2	sustainability goals.
0:44.8	Visit http.consciouschoices.etti Had.com
0:50.5	So I've got some tough medicine for you.
0:53.5	The truth is that everybody in this room needs to radically rethink how you communicate,
0:59.5	especially how you write if you want anything to stick in this distracted digital world.
1:05.4	I don't care if you're a student, if you're an academic, if you're a scientist, you're
1:09.1	a CEO, a manager.
1:11.5	I'll tell you what the data told me that your friends won't tell you, which is almost
1:16.5	nobody listens to or reads most of what you write.
1:21.6	Most of the stuff that you agonize thinking about they pay no attention to.
1:27.1	And how do I know this?
1:28.5	Well I learned it the hard way.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from TED, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of TED and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.