How to Write Copy That Sells with Wahida Lakhani - 397

Build Your Tribe | Grow Your Business with Social Media

Brock Johnson

Business, Marketing

4.9 • 2.7K Ratings

🗓️ 9 July 2020

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Writing sales copy — and copywriting in itself — is an art form. If done the right way, it can be very lucrative for a business. Today, Chalene speaks with Wahida Lakhani (super talented copywriter, involved in many Team Johnson and SmartLife projects). Wahida shares the secrets you need to know when writing any type of copy: from email to social media post to website. You'll definitely want to take notes and refer back to this episode whenever you find yourself about to tackle some copy. Links from today's episode: To take advantage of Wahida's downloads go to BrandsAreStories.com To contact Wahida go to BrandsAreStories.com/contact Follow Wahida on Instagram Learn more about the copywriting editing method The Halbert Copywriting Method Leave Chalene or Brock a message or ask them a question at ‪(619) 500-4819‬ Learn more about Marketing Impact Academy Not sure what your thing is? Go to Chalene.com/MyThing Get Your Free Report by going to IGHACKS Learn more about Kajabi Leave Chalene a Voicemail review or question for a chance to win a gift HERE Stop dieting & start living: PhaseItUp.com Get the 131 Book!!! Here's The System I Use Every Day to be More Organized & Crazy Productive: www.pushjournal.com Sign Up For MY WEEKLY NEWSLETTER and you'll get FREE tips on how to live a ridiculously amazing fun-filled life! Be sure you are subscribed to this podcast to automatically receive your episodes!!! Subscribe to The Chalene Show!!! Join our NEW, awesome PodSquad on Facebook here! Get episode show notes here: www.chalenejohnson.com/podcast Connect with me on your fav social platform: Chalene: SnapChat: ChaleneOfficial Facebook: www.Facebook.com/Chalene Instagram: www.Instagram.com/ChaleneJohnson Twitter: www.Twitter.com/ChaleneJohnson TikTok: @chaleneOfficial Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson Hey! Send me a tweet & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you're a homie! XOXO Chalene

Transcript

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0:00.0	Welcome to Build Your Tribe, the show where we talk about all things necessary in order
0:08.6	for you to take your message, turn it into a business, take your business, and grow
0:13.7	it and reach more people.
0:15.0	We talk about marketing, we talk about everything you need to know to make more money and hustle
0:19.8	less.
0:20.8	Today, my guest is Waheeda Lakhani.
0:23.4	You might not be familiar with her name because as in traditional form for both Build Your
0:27.8	Tribe and the Shaline show, as well as the Shaline's.
0:29.8	As well as the experts that we bring to the Marketing Impact Academy, I'm not interested
0:34.8	in working with the most popular person or the person who's got a new book out.
0:39.3	I want to find people who are truly passionate and exceptionally gifted at what they do,
0:45.4	irregardless of how big or how large their followings are, if there's somebody who is
0:50.8	amazing.
0:51.8	I'm going to bring them to you.
0:53.8	And that's what we have Waheeda on today.
0:55.1	So let me tell you a little bit, a little backstory about how we found Waheeda, quite by
0:59.8	accident working with another agency.
1:03.4	We told them we've really been struggling with sales copy.
1:06.4	I hire copywriters all the time to help us improve our copy.
1:10.1	Listen you guys, if you want to sell anything, whether that is getting someone to click on
1:14.9	your bio in your Instagram or buy your new program, join your team, whatever it is,
1:21.6	the key is copy.
	...

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