How To Write Copy That Isn’t “Sales-y” (But Still Boosts Your Conversion Rates) With Writing Coach Kelsey Formost

Earn Your Happy

Lori Harder

Entrepreneurship, Business

4.8 • 2.8K Ratings

🗓️ 19 December 2022

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

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Summary

Businesses that prioritize copywriting see 300% more conversions than businesses that don't, and today’s guest is here to help us really hone in on that writing process. Kelsey Formost is a writing expert who specializes in helping entrepreneurs write copy in a way that feels authentic and immediately captures the attention of their target audience. We discuss how to develop the voice of your brand and create consistent messaging that’s tailored to different mediums like email, socials, and live conversations. She shares simple copywriting tools you can implement right now, and we also touch on trends in the influencer marketing space. Kelsey has so much wisdom when it comes to writing and marketing, so you don’t want to miss this strategic conversation! IN THIS EPISODE, WE TALK ABOUT: Where to get started with crafting and dialing in your language The easiest way to be a more concise and effective writer Why it’s crucial to do personal development work when you’re building a brand Kelsey’s #1 tip for writing social media bios and captions Creative ways to boost your customer testimonials RESOURCES Thanks to Soul CBD for sponsoring the show! Get 15% on your order at mysoulcbd.com/lori. Learn How To Write Anything For Your Business (That Actually Converts!) Even If You’re *Not A Writer* Sign up for The Spritz newsletter at litepink.com! Text DAILY to 310-496-8363 for daily manifesting affirmations and journal prompts. CONNECT WITH KELSEY Check out Kelsey’s free downloads and other offerings: kelseyformost.com Follow Kelsey: @kelsey.writes CONNECT WITH LORI Follow me: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business

Transcript

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0:00.0	Okay guys, if you're a podcast junkie like me, then you are probably loving the fact
0:05.2	that earn your happy is on the growth day podcast network because we have so many other
0:09.7	inspiring shows on it from Trent Shelton, Brennan-Bershard, Lisa Billion and Boss Babes.
0:15.9	These were literally shows I was already listening to and a lot of them were really good friends.
0:20.9	So if you want to get a weekly text directing you to our most popular episodes like these
0:26.3	are tried in true episodes you guys, then all you have to do is text the word podcast
0:32.3	to 415-842-4333. Text the word podcast to 415-842-4333. You can also get the weekly newsletter
0:44.5	at growthday.com-forward-slash-podcasts if you want to get all of the cliff notes and see what's
0:50.1	coming out. So if you're in the US just text the word podcast to 415-842-4333. Thank you so
0:57.5	much for supporting the show. I love recording these episodes for you and want to make sure you
1:01.7	don't miss a single one. So again, text the word podcast to 415-842-4333.
1:09.7	Thanks to Seoul for supporting our new happy and giving my listeners 15% off their entire
1:13.8	purchase. Seoul's dedicated to the pursuit of relief and better living powered by CBD
1:18.2	from yummy gummies to tasty tinctures. Seoul has everything you need to reduce your anxiety
1:22.9	and stress so you can live life more present. Go to mysoulcbd.com and use code Lori to get 15%
1:31.3	off your entire purchase. If you get your copyrighting down, it's like having an entire sales team
1:41.2	working for you around the clock in the background for free. So that's why I am such an evangelist
1:47.5	about learning to write your own copy.
1:59.3	Hey everyone, welcome back to the show. It's time for another quickie because there's
2:02.4	always time to fit in inspiration. And today on the show, there's someone that you're going to
2:07.2	want to learn from. If you've been listening, you know that I truly believe that communication
2:13.8	is key to amazing relationships. And I think communication is also key to getting people to
	...

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