you know, let's be honest here, you know, if you can't find the right words to make the right people listen, you're probably not going to make that much money online.

This is the show where I bring you the best tips, tactics and strategies for using paid traffic to grow your business on autopilot.

You also hear what's working and not working right now from the top minds and online marketing so that you can get more leads and sales every day without having to empty your wall in the process.

All right. Let's jump into it.

All right. Welcome back jump into it. All right, all right.

Welcome back to the Art of Paid Traffic Podcast, everybody.

Hope this finds you well.

Thank you so much for coming to hang out me today.

Really appreciate that.

I am Rick Mulready, and this is episode number 108, where today I'm joined by my friend

Hattie Brazzly.

Now, Hattie is a great copywriter who I've been working with myself for a little while

now, and I asked her to come on to the podcast here to share her expertise because

copywriting is one of the biggest sources of frustration that I hear from people, whether

it's Facebook ad copy, sales page copy, email writing,

etc. It's kind of a general frustration with how do I write better copy? And working with

Hattie in my own business, I've been really impressed with how effectively she dives into the

mind of the ideal customer that she's writing for. And that's exactly what we're going to be

talking about here today. How to hack your ideal client, right? of the ideal customer that she's writing for. And that's exactly what we're going to be talking

about here today. How to hack your ideal client so that you can write better copy for them.

And we're talking about Facebook ads copy, email copy, website copy, sales page copy, etc.

Hattie's going to share a five-step process for doing just this. We get into that process,

...