How to Write a Killer Blog Post | Ep. #173

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 20 January 2017

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #173, Eric and Neil discuss how you can write a killer blog post. Many people can slap a string of coherent sentences together and call it a blog—but, can they capture their readers' attention? Tune in as Eric and Neil reveal solid suggestions for creating a blog that will entice and hook an audience. From your title to the images place amidst your text, all these details count. Time Stamped Show Notes: 00:27 - Today’s topic: How to Write a Killer Blog Post 00:35 – Write a great headline and continue the thought in the first few sentences to hook the readers 00:59 – Go to Copyblogger for the headline formula 01:15 – Think of blogging as a presentation or a classroom lecture 01:33 – Engage with your readers 01:46 – Start with a conversation 01:57 – Neil shares a sample conversation in a blogpost 03:08 – Use sub-headers or bullets to keep things organized 03:45 – Eric shares an example that can get readers hooked 04:08 – Add media to your blog post 04:32 – Eric uses DesignPickle for his images 04:50 – Have a conclusion heading 05:22 – All claims should be backed up by case study or research links 06:00 – If you have data that can separate you, the better, because it can’t be replicated easily 07:07 – Make your blog readable 07:17 – Design should be responsive and text should be clear 08:20 – Neil Patel’s Quicksprout 08:30 – Neil reads Tech Crunch, TMZ, CNN and other sites to give him creative ideas that he can leverage on his own website 09:00 – Eric checks Wallstreet Journal, copyblogger, and problogger 09:20 - That’s it for today’s episode! 3 Key Points: Blog posts are not just about the text—a catchy photo or video can entice people to read it. Simple, but powerful—overly decorated posts can easily turn off the reader. Read a lot and a variety or written work as this feeds your creative inspiration. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:51.3	Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about how you can write a killer blog post.
1:01.0	So we've talked about it quite a bit. We just let's just get this one out of the way. Write a great headline first. It all starts with the headline. But after that, I think if you look at Backlanko or Brian Dean, the way he writes his post, he always he might have like a witty like opening sentence right to kind of draw people into the blog post itself to start with the headline but then you can also continue that into you know the first couple of sentences or so just to keep the reader hooked.
1:25.6	So first things first the headline and again just to review go to copy blogger look for the magnetic headline formula.
1:31.6	You can also do Portants headline generator, copy blogger in general has great headlines. You can look at neel's blog too. You can look at neopatel.com or quicksbrough.com. Those headlines are also really good.
1:42.0	The next thing that I would actually do,
1:44.0	think of blogging like a presentation or a classroom lecture.
1:48.0	When you're in class and a professor is talking at you,
1:51.0	what usually happens?
	...

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