How to Keep Your Users Engaged with Your Video | Ep. #172

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 19 January 2017

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #172, Eric and Neil discuss how you can keep your users engaged with your video. Videos are becoming a more common way in which we share content, so how do you know if you’re doing it right? Tune in to find out some practical tips and online applications that help make your videos more engaging—and the more engaging the video, the more viewers and conversions! Time Stamped Show Notes: 00:27 - Today’s topic: How to Keep Your Users Engaged with Your Video 00:39 – In 2020, most content will be in video 00:46 – Live videos have become popular and the number of viewers have doubled 01:10 – Keeping your videos short can help you have a high view count, but lower conversion rate 01:28 – First, try to make your video like a story 01:45 – Think about yourself watching a movie 02:13 – “The more storytelling you do—the more emotions you leverage, the more hooks you create, the more sales you end up generating from those videos” 02:30 – Start with a video transcription or caption 02:43 – Rev has the ability to create video captions for you 03:15 – Have an engaging introduction 03:45 – You can try to check which image or intro works through Facebook ads at a cheaper price 04:03 – People switch camera angles to keep people engaged 04:29 – Ask people questions 04:54 – In Facebook video, you can check the number of people that are engaging 05:18 – You need good editing! 05:29 – Casey Neistat built a brand and sold it for $25M to CNN—CNN didn’t buy his brand but hired him and his team to be an influencer 06:15 – Talk slowly in your videos 06:48 – During live videos, use Telestream Wirecast so that you’re live on more than 1 application 07:30 - That’s it for today’s episode! 3 Key Points: In 2020, most content will be in video form—therefore, familiarize yourself with this tool. Telling a story with an engaging intro and transcript in your video will help your audience connect with you. Use as many social media platforms as you can to BOOST your engagement and conversion rate. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:51.3	Hello and welcome to another episode of marketing school.
0:55.7	I'm Eric Sue and I'm Neil Patel.
0:57.8	And today we're going to talk about how you can keep your users engaged with your videos. So quick recap, videos getting bigger and bigger. I think we've
1:06.0	emphasized this a couple times, but still in 2020 we're going to see 90% of the content become videos. And that's
1:12.4	according to a Facebook VP and again
1:14.5	you know video viewers have doubled as of this year it's just going to continue to
1:19.0	get bitter it's easier to produce video nowadays right you know live is
1:22.2	becoming bigger and
1:23.0	bigger. Instagram's doing it. You're kind of semi-live with with Snapchat and
1:28.4	then you have, you know, Facebook and things like that. So it's becoming a lot
1:30.9	more valuable. So the question is how do you keep users engaged
	...

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