How to Write a Killer Blog Conclusion that Leaves the Reader Satisfied | Ep. #485

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 28 November 2017

⏱️ 4 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #485, Eric and Neil discuss how to write a killer blog conclusion that leaves the reader satisfied. Tune in to learn how having a conclusion can encourage the skimmer to read the entire article, encourage engagement through next steps and questions, and cap things off with a concise summary. Time-stamped show notes: [00:28] - Today's topic: How to Write a Killer Blog Conclusion That Leaves the Reader Satisfied [00:46] - How Neil always had a conclusion on Quick Sprout, his first big marketing blog. [01:09] - Ending a conclusion with a question mark encourages more comments. [01:19] - The conclusion should summarize the blog post. People scroll to the bottom and read the conclusion first. [01:46] - Eric likes to get to the point and extract value. [02:06] - Put next steps in the conclusion such as “leave a comment” and “check out this post”. [02:25] - Have conclusion, ask a question, and summarize things. Cap it off. [02:38] - That's it for today! [02:41] - Marketing School is giving away a 90-day FREE trial to Crazy Egg which is a visual analytics tool. Go to SingleGrain.com/giveaway to get your FREE copy. [02:51] - You can also learn how to win a one-year subscription to Crazy Egg. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about how to write a killer blog conclusion that leaves the reader satisfied. So this is something that I
1:05.8	when I first started learning internet marketing when I was reading quick sprout.com
1:09.4	I would notice that by the way this is Neil's first or big first marketing blog, he would always have a conclusion at the end, right?
1:17.2	There would also be, there would always be a, you know, conclusion part, there would be a paragraph,
1:21.5	you know, basically summarizing and asking people what they think
1:24.5	So that's one thing I always noticed he would always ask people what they think and he would get people to engage in the
1:30.3	comments and that led to more goodwill so, what are your thoughts about writing a killer blog conclusion
1:35.9	because this is something you were doing for a very long time?
	...

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