How to Write a Book...Even if You're NOT Famous, with author, Amy Shoenthal
Dear FoundHer...Real Founder Stories for Women Small Business Owners
Lindsay Pinchuk
4.9 • 1.1K Ratings
🗓️ 22 February 2024
⏱️ 41 minutes
🧾️ Download transcript
Summary
"Ever wondered how setbacks can fuel innovation and lead you to success?" In this episode of Dear FoundHer…, Lindsay Pinchuk sits down with Amy Schoenthal, a journalist turned marketing consultant and author of "The Setback Cycle," to tackle this very question. They dive into Amy's journey and the pivotal role setbacks play in personal and professional growth.
Lindsay and Amy peel back the layers on what it takes to write a book, highlighting how personal experiences can transform into powerful stories that shape brands and connect with people on a deeper level. The discussion takes a deeper look at setbacks, viewing them not as barriers but as opportunities for innovation and personal development. Amy provides a sneak peek into her book, sharing stories of famous founders and leaders who used their challenges as launchpads for success.
Amy opens up about the iterative process of perfecting her book proposal and how feedback, even when tough, was invaluable. She stresses the importance of community support, mentoring, and the magic of reaching out for guidance, highlighting how collaboration and networking can propel you forward.
Amy urges budding writers and entrepreneurs to step out of their comfort zones, embrace feedback, and lean into their vulnerabilities as they navigate their paths to success.
Quotes:
- “Just start writing. If you have a message that will resonate, you will see that following grow authentically. (27:55 | Amy Shoenthal)
- “That's my marketing strategy. Just asking everyone I know if I could be on their podcast, asking people I know to share the information with their friends, to preorder the book, to just kind of get the word out. Luckily I have spent years building my network because I think of my writing and I do a lot of speaking engagements and I moderate a lot of panels and I've done a few keynotes. Since I got the book deal and finished the book, I've just been talking about it endlessly.” (29:28 | Amy Shoenthal)
Connect with Amy Shoenthal:
The Setback Cycle: https://www.amyshoenthal.com/the-setback-cycle
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Transcript
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| 0:00.0 | Hi guys, it's me, Lindsay Pinchuk, host of Dear Found Her. Today you're going to hear me and our |
| 0:08.1 | guest talk a lot about the importance of community, a topic we discuss often around here, |
| 0:13.3 | which reminds me. Our next Found Her Friday is tomorrow, February 23rd in the North Shore of Chicago, |
| 0:20.1 | and our next virtual found her Friday is |
| 0:22.5 | March 2nd. We hosted this event virtually in January, and the women who came have been |
| 0:27.8 | begging me to do it every month versus once a quarter. So I'm glad they loved it as much as I did, |
| 0:33.9 | and I'm going to try my best to get a monthly found her Friday virtually on our |
| 0:38.4 | calendar. Don't forget to make sure that you get on the list for our upcoming events to the link |
| 0:42.7 | in our show notes so that you can register. And now onto the show. So many of my amazing guests |
| 0:49.2 | come to me by way of my incredible network of female founders. Today's guest landed in my inbox from a past |
| 0:56.7 | guest through an introduction. Well, Amy Schoenthal is a journalist and a marketing consultant. |
| 1:01.3 | She is also now the author of a book called The Setback Cycle about how today's prominent founders |
| 1:08.7 | and leaders overcame obstacles to find success. |
| 1:12.2 | As those of you who have been here know, I had my own list of setbacks when I started and sold |
| 1:17.2 | my first company, which made my initial conversation with Amy really interesting. |
| 1:22.5 | I knew that I had to have her on the show. |
| 1:25.5 | You're going to hear us talk today not only about the process of |
| 1:28.7 | writing a book, but how you don't have to be a celebrity or have a huge following in order to |
| 1:33.9 | be an author. You just have to have a story that people want and you have to know how to get it out |
| 1:38.1 | there. So how did Amy get here? Well, as a contributor to outlets such as Forbes Women and Harvard |
| 1:44.1 | Business Review, |
| 1:45.3 | she shines the spotlight on leaders who have been historically underestimated, yet are doing |
... |
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