How to work out your Guest Avatar for the "Slow Season"
The Boostly Podcast
Mark Simpson
5.0 • 302 Ratings
🗓️ 29 September 2021
⏱️ 3 minutes
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| 0:00.0 | Welcome back everybody. So I've got a little treat for you today. Recently I did a |
| 0:06.0 | little bit of training all about 10 different ways how you can get ready for |
| 0:11.0 | the slow season and I thought well what better to do then to chop these tips up |
| 0:15.5 | and share it into the daily podcast because they are so actionable and things |
| 0:20.8 | that you can be doing right now. In today's episode is a little segment of that. |
| 0:25.4 | Now depending on what you're listening to you can go back or go forward to find |
| 0:29.6 | out the episode that suits you best. But this is all me helping you about |
| 0:34.8 | bookings in the slow season. So make sure you've got a paper to hand and get ready |
| 0:39.4 | to take action. Who is your slow season? Shoulder season avatar. So here's a |
| 0:49.7 | question for you. For those of you that have been doing this for more than one |
| 0:53.1 | season, for more than one year, do you have a guest profile? Do you have a |
| 0:59.0 | typical guest for books with you in the slow season? So this is really key. |
| 1:06.9 | And if you don't know who, when I say avatar, when I say customer avatar, that's |
| 1:13.5 | just fancy market top for your guest profile. So again, and this is this is key |
| 1:18.4 | and I've spoken about this so many times and other fantastic people are |
| 1:22.2 | spoken about this so many times is you've got to have a niche. You've got to |
| 1:27.0 | have an avatar. You've got to have a guest profile because if you try and appeal |
| 1:30.4 | to everybody, you appeal to nobody. So by now, you will know that host flea is |
| 1:36.2 | the proud exclusive sponsor of this award winning podcast. And I've told you |
| 1:41.2 | about their great software solutions. But one thing that has really impressed me |
| 1:45.6 | is if their customer satisfaction survey. So I was did a little digging around and |
| 1:50.7 | I could see that the overall popularity is 90 to 94%, which is very |
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