One of my moments, the first time that I was facing Mark Zuckerberg,

and we had a very specific mandate to actually create demand for the group's products

on their Facebook. Yeah, when you were CMO, products on their Facebook.

Yeah, when you were CMO, it was still Facebook.

When I was CMO, it was still Facebook.

But this was specifically about the Facebook platform relative to Instagram and WhatsApp and Messenger that were part of the portfolio that I was leading from a marketing

standpoint.

You know, we had conversations on strategy, we had conversations numbers first, which is something

that some marketers moving into the non-CPG world do not understand,

which is kind of, in the CPG world, you lead with ideas and you finalize with numbers, which

is kind of like, this is what's going to happen.

And by the way, rest assured that I'm taking care of the numbers, outside of the CPG world

is completely the opposite.

You lead with numbers.

And then, by the way,

sometimes you don't even need to show the period pictures

because you've convinced them on a very rational sort of level.

The conversation that we had with Mark at the time,

he really did not understand what we were saying and could not understand the concepts.

And by the way, he was surrounded by all the engineers, all of them had different points of view.

And I remember that at that time, I said, oh, my goodness, maybe I'm not in the right company.

And that night, I sort of reflected on the way that...

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