HOW TO WIN HUGE ENTERPRISE DEALS IN ANY SPACE OF B2B SELLING

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 • 1.2K Ratings

🗓️ 26 April 2022

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

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Summary

Try Scratchpad - The fastest way to update salesforce for FREE: https://brianburns.me/Scratchpad Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED. Email me additional questions: briangburns@me.com — SAMPLE EMAIL TO EXPENSE THE COURSE MGR, I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face. They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and would like your help in expensing the course. It would pay for itself if I closed only one new deal of $X value. Please let me know by Friday if I can move forward with this 1 year course. Thanks, ME ———————————————————————————————————— Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2 Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns

Transcript

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0:00.6	Every time I talk to sales reps or sales managers,
0:04.1	one of the key things that always comes up is,
0:06.0	well, Brian, our sale is very different.
0:08.3	It's very unique.
0:09.6	And they're right.
0:12.0	There are elements that are very different
0:15.3	than selling other things.
0:16.9	And I'm sure if you're listening to this
0:18.4	and you're not selling technology
0:21.2	because we interview a lot of people,
0:23.5	I'm not sure why.
0:24.5	Maybe it's because they're active on LinkedIn
0:26.7	or they're podcast listeners,
0:28.7	or there's just so much of it.
0:30.3	I don't know what the real driver is there,
0:32.5	or that it's so hard.
0:35.2	Now, today we've got somebody who is selling
0:37.9	industrial products, high ticket.
0:42.0	So it's enterprise sale, large dollar amount,
0:46.4	lots of people involved, lots of alternatives,
0:49.4	hard to differentiate, hard to keep the momentum going,
0:53.7	lots of people in the company that don't understand it.
	...

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