I've been in business for 10 years, and here are 10 lessons that I've learned in this last year that helped me have my best year yet.

So hopefully by the end of this video, you can too.

The first business lesson is that missed opportunities are not problems.

We were going to do a book launch for Alex in the very beginning of 2025.

And so over this last year, we've just had a tremendous amount of opportunity

in all divisions of the business.

And so we're ready to do this launch

from a like the product is done standpoint,

but from a team bandwidth standpoint, there is none.

And when I looked at the cost,

the cost of following through with doing that launch is that two

other things that are going very well and growing very fast would suffer because they would use the

same resources because those resources were planned to handle this. I came to him and said,

I think it's best that we push it because could we do it? Yes, at what cost, not one that I'm willing to pay.

We have a lot of people that are tapped out at this point. I would be tone deaf to put more work on people's plates.

And so I said, this isn't a problem. It's a missed opportunity. And it's actually a missed opportunity that if we capitalize on

makes our real problems worse. Sometimes things don't go according to plan. Sometimes things

go better than according to plan. And then when that happens, sometimes it fucks up other plans

that you have. And the reason for that is because the real problems that I have in my business,

there are things on the back end of my business.

But sometimes if you capitalize on all the opportunities, you just stoke the fire of the

problem that exists and make it worse.

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