What do you get when you combine simplified digital marketing, proven ROI strategies, and Metallica blasting from his headphones?

You get Rick Moore ready, of course.

So strap in, grab your bulletproof coffee, and get ready because this is the art of pay traffic.

Here's Rick.

What's up, my friends?

Welcome back to the Art of Pay Traffic podcast.

I'm your host, Rick Mulready,

and I'm here to simplify online marketing strategies for you

so that you can scale and create consistent income and freedom in your business.

That's what it's all about, right?

This is episode number 196.

Thanks so much for coming to hang out me today.

Really appreciate you taking the time out of your day to do so.

And on today's show, I'm really excited about this episode here.

I'm joined by my friend Brandon Lucero from soldwithvideo.com.

And if you recognize the name, Brandon has been on the show before.

He was a guest back on episode number 119. And I asked him to come back on the show today to talk

about this whole concept that he calls thought reversal and how he uses this principle of thought

reversal in a Facebook video ad strategy. And I told him before

we started this interview here, I was like, dude, I don't really know where this is going to go.

I know what I want to talk about, but I don't know where this is going to go. I don't know if you

guys know this or not, but I don't do these interviews with a whole list of questions that I need

...