Welcome to the art of paid traffic.

This is the show where I bring you the best tips, tactics, and strategies for using paid traffic

to grow your business on autopilot. You'll also hear what's working and not working right now

from the top lines in online marketing so that you can get more leads in sales every day

without having to empty your wallet in the process.

If you're looking to get started with Facebook ads, you're a total beginner,

and you like to learn how you can create profitable Facebook ads for less than $10 a day,

don't miss my free streaming online workshop that I put together for you,

which you can sign up for over at rickm Mulready.com forward slash newbies. That's

N-E-W-B-I-E-S. Rick Mulready.com forward slash newbies. All right, here's today's episode.

Welcome back to the Art of Pay Traffic, everybody. Rick Mulready here.

This is episode number 66 where we're going to be talking about Facebook ads pixels,

specifically the new Facebook pixel and custom conversions.

Now, I'm recording this episode from my new home office here in San Diego.

My wife, Amy and I recently moved here within San Diego.

And yeah, loving the new home office. I'm doing this episode from my new adjustable stand-up desk that I sort of half-built,

half put together. Really excited about it. And really excited to be talking about pixels with you

today because if there's one question I get more of these days, it's about,

you know, these Facebook ads, pixels and what is the deal? So just to kind of sort of set this

stage for you here, we've been using the website custom audience pixel, which is, you know,

Facebook's one pixel for retargeting. Then we have conversion tracking pixels. But Facebook has recently,

over the past, depending on when you're listening to this, over the past couple months,

...