Social media has made the entire world transparent.

And so the best thing you can do is be transparent and teach.

Give people a peek into your life

so that they feel more connected to you.

They feel that they are part of your world and in this way you're really

building the social currency you need first before you can ask for the real monies. companies. Hey friends Bedros Kulin here with my friend Craig Ballantyne for another Empire

podcast show I've got a question for you have you ever wondered why it is that

you're doing all this work putting out all this effort yet your business is

just struggling to grow we We might have the answer

for you on this show. Craigie, tell us about social currency. Social currency is

where you are what my friend Bob Burke calls a go-giver, where you are going out and you are giving

with the giving hand because that's how you start relationships and that's really how you build

the relationship to the point where that you can benefit

as much as the other person. So that's getting started with it.

Yeah, exactly. And so you really want to think of it this way. Before you can ever go

and fill up your bank account with money,

you first have to fill up the goodwill bank account.

And that's, these days that happens only at one place on social media.

Think about that as YouTube, as Instagram, Snapchat, you know, the

Twitter's, Facebook of course, right? And really you look at Gary Vanner Chuck

does this best. He gives so much value ever before he asks for money that when he has an event or he

puts out a new book we all feel so obligated to go and buy his books and

...