How to Stop Amazon From Putting You Out of Business - 012

Bedros Keuilian Podcast Show

Bedros Keuilian

Self-improvement, Education

5 • 2.2K Ratings

🗓️ 13 September 2017

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Forget going out of business—Craig Ballantyne and Bedros Keuilian have figured out that the “Amazon Problem” is really the greatest source of opportunity that brick and mortars have ever had, since they can do one thing better than Amazon ever can: provide a higher level of service and create a category of one.

Here’s what you’ll discover:

0:53 - Why you can Amazon-proof your business by offering a higher level of service and turning your business into a “category of one.”

3:17 - How a brick-and-mortar suit tailor is crushing it with his “man cave” style of service.

12:00 - Why you should show off how your product or service is made through online videos.

16:46 - How to beat Amazon at their own game by offering irresistible upsells after every purchase.

19:19 - The surprisingly simple first step in turning your one-location business into a national or even international empire.

Transcript

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0:00.0	You think about all the things that Amazon is selling, they started off selling books, but now they're selling what you are selling.
0:05.7	You have to think about what can I do to create a category of one for myself?
0:10.2	Price becomes a non-issue, truly, when you are a category of one. Hi, this is Craig Valentine with Beggros Koolian from The Empire Show and today I have to ask you a question.
0:36.2	Have you ever thought to yourself, man, it is just a matter of time before Amazon runs me out of business.
0:43.3	What the heck am I going to do?
0:45.7	That's what a lot of retailers are thinking in this day and age.
0:48.8	So Beidros, where do people start?
0:51.3	Yeah, that's a really good question Craig. and this is for the brick and mortar business owners because you think about all the things that Amazon is selling,
0:58.0	they started off selling books, but now they're selling what you are selling.
1:01.0	And is it just a matter of time before they put you out of
1:04.6	business well let's talk about that at the end of the day people do want a
1:08.7	product and they want it in a what can I do to create a category of one for myself?
1:23.6	Because really, they can come to you and get the thing faster,
1:27.0	especially if the experience is better,
1:29.8	assuming that you know how to deliver it.
1:31.4	So what does one do to create a category of one, Craig?
1:34.6	Well, I'm going to challenge you on something.
1:37.0	You said this is just for brick and mortars, but it's not.
1:39.4	It's actually for people that have digital products, too,
1:42.1	because you do want to have that category of one.
1:45.0	The one thing that allows you to separate yourself from anybody else.
1:49.2	So it doesn't matter if you're selling your books online or your books in a retail store.
	...

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