How to Use Quizzes for Attracting New Leads, with AnnMarie Rose - 455
Build Your Tribe | Grow Your Business with Social Media
Brock Johnson
4.9 • 2.7K Ratings
🗓️ 4 February 2021
⏱️ 22 minutes
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| 0:00.0 | Have you ever been scrolling across the internet and you get one of those quiz pop-ups that |
| 0:07.7 | says something like, find out what soprano's character you are or answer five quick questions |
| 0:13.7 | and find out which shits Creek character fits you best. |
| 0:17.6 | Or maybe you've seen one of those stories swipe up ads that says something like, swipe |
| 0:22.4 | up right now to figure out why you can't lose weight or figure out what your biggest |
| 0:28.0 | block is to finally creating habits. |
| 0:31.3 | Quizzes like that are highly intentional and they're used by businesses as ways to create |
| 0:36.0 | more valuable leads because of course not all leads were created equally. |
| 0:40.6 | Not all emails that are on your email list were created equally and all I mean by that |
| 0:44.4 | is you might have ten people on your email list and have all ten who are dying to purchase |
| 0:49.8 | every product you ever put out. |
| 0:51.8 | Or you might have ten thousand people on your email list but they don't really care for |
| 0:55.8 | any of the products or services that you have to sell. |
| 0:58.4 | So of course not all customers not all leads not all emails are created equally and with |
| 1:04.0 | that in mind a lot of businesses will create these quizzes some of them more complex better |
| 1:09.1 | or worse than others that can help us do a few things they can help us first of all |
| 1:13.2 | just gain emails and grow our email list. |
| 1:16.3 | Some of them help us you know split up our email list into different populations. |
| 1:20.8 | Some of them help us just gain some more knowledge or information about the people who are already |
| 1:25.2 | on our email list. |
| 1:27.1 | Some of them help us qualify our email list you know it helps both us know that hey these |
| 1:33.4 | customers of mine these emails these contacts are ready to work with me or it actually helps |
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