How to Use Music Thinking in Branding and Service Design, with Christof Zürn
Your World of Creativity
Mark Stinson
5.0 • 45 Ratings
🗓️ 16 February 2021
⏱️ 27 minutes
🧾️ Download transcript
Summary
As ‘Creative Companion’ Christof is accompanying individuals, teams, and organizations to make the step from iteration to innovation to transformation. He does this with decades of experience in branding, digitalization, service design, design thinking and developed a fresh methodology he calls "Music Thinking."
He is a seasoned professional in multiple roles like Creative Director, Chief Design Officer, Service Designer, Management Consultant, (digital) Facilitator, or Musician. Christof has developed tools, training, and workshops to inspire people to think from different perspectives at the same time with the goal to understand, innovate, and collaborate.
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Learn more about Music Thinking:
Connect with Christof:
https://www.linkedin.com/in/creativecompanion/
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Transcript
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| 0:00.0 | Hello again friends and welcome back to our podcast, Unlocking Your World of Creativity. |
| 0:06.6 | The podcast where we get inspiration from creative experts literally all over the world. |
| 0:11.9 | And more specifically we want to look at tools and methods and exercises to help stimulate |
| 0:18.4 | our thinking, organize our ideas and most of all make connections to get our work out |
| 0:23.9 | into the world. |
| 0:25.2 | And so today we're traveling to the Netherlands to the oldest city in the Netherlands 2,000 |
| 0:30.8 | years old right on the German border and we're talking with my friend Kristoff Zern. |
| 0:35.9 | Kristoff it's great to have you on the program. |
| 0:38.0 | Hello Mark, thanks. |
| 0:40.6 | Unlocking Your World of Creativity with Mark Stinson. |
| 0:49.0 | We're talking with Kristoff Zern. |
| 0:51.2 | And Kristoff has a unique perspective from musicology, not only to use music, to think |
| 0:58.7 | about our ideas and to stimulate new thinking, but also use some music craftsmanship to |
| 1:05.0 | really organize the thinking. |
| 1:07.0 | He's got a lot of good creative techniques that use music as a projective technique. |
| 1:12.0 | So Kristoff let's just jump right into it. |
| 1:14.2 | This idea of music thinking as a creative tool, I mean I like music as much as anybody |
| 1:19.6 | else. |
| 1:20.7 | Musicians and artists on our podcast. |
| 1:24.9 | But what is it to think about music as a creative tool? |
| 1:29.6 | So I think the most interesting thing for me is patterns and pattern recognition. |
| 1:34.8 | And that's also interesting if you are looking for analogies between business music creativity. |
... |
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