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Build Your Tribe | Grow Your Business with Social Media

How To Use ManyChat Instagram Automation: Send DMs & Boost Engagement - 851

Build Your Tribe | Grow Your Business with Social Media

Brock Johnson

Chalenejohnson, Fitness, Marketing, Copywriting, Listbuilding, Internetbusiness, Onlinebusiness, Socialmedia, Smallbusiness, Internetmarketing, Business, Networkmarketing, Email, Businessdevelopment

4.92.6K Ratings

🗓️ 18 September 2025

⏱️ 30 minutes

🧾️ Download transcript

Summary

In this episode, Brock Johnson provides a complete guide to using DM automation from Manychat, one of the best tools on Instagram in 2025. He covers how to set up automated replies triggered by comments or keywords, how to control when messages are sent, and how to use automation to increase engagement, get more views, boost link clicks, and drive sales.

Brock also addresses common questions, including whether DM automation is allowed, how to implement it without feeling spammy, and how small accounts and creators can leverage this tool effectively. This episode is a step-by-step tutorial for anyone looking to grow and monetize on Instagram using DM automation.

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Transcript

Click on a timestamp to play from that location

0:00.0

Direct message automation is the best tool for your Instagram, period.

0:05.8

I considered saying that DM automation is the best tool for sales or the best tool for growth

0:10.7

or the best tool for engagement, but honestly, it is the best tool for all of those things.

0:15.4

If you could have only one tool to help you grow your brand or business on Instagram,

0:20.6

it would be direct message

0:22.2

automation from ManyChat.

0:27.5

Now, I want to say from the very beginning of today's episode that this is a sponsored episode.

0:34.1

But wait, wait, wait, before you click away, I would be telling you this even if it

0:38.4

wasn't sponsored. And I can say that for a fact, because I've been talking about DM automation

0:42.8

for the last five years, long before they began sponsoring me to talk about it. Now, I know I've

0:48.7

said this phrase DM automation a few times, and you might already be a little bit confused,

0:53.3

but don't worry, because by the end of this episode, you're going to understand exactly what DM automation is.

0:59.0

You're going to understand why I made that bold claim at the beginning of this episode saying

1:03.8

that DM automation is the number one most important, most effective best tool for your Instagram.

1:09.6

I will also be answering all of the questions that

1:11.8

are likely swimming through your head right now, and I will even show you how to set up your

1:16.4

very first DM automation, because it is shockingly simple and will only take you a few seconds.

1:22.1

DM automation goes by many names. Chatbot automation. Comment to DM automation, direct message automation. There

1:29.6

are a lot of different terms that can be used to describe this, but basically, I'm sure you've

1:34.2

interacted with it before. If you've ever followed me on Instagram, then you've likely seen this.

1:39.0

Basically, DM automation is that thing where someone like myself will say, comment the word blank and I will send you

1:46.6

blank. So then you as the viewer are being told to comment, let's say the word guide, and then

...

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