Hey, it's Rachel Cook, your modern mentor. I'm the founder of Lead Above Noise, a firm, poised to be your partner in retaining, engaging, and developing talent.

And today, I am super excited to bring you this interview with Emily Croxton, who has schooled me and will do the same for you on the what, why, and how of using LinkedIn to achieve

your professional goals, no matter what they are. Marketer and ghostwriter extraordinaire,

Emily believes in the power of LinkedIn to tell your story, to build your brand, and to share a

point of view. In this interview, she explains why it's a critical platform for anyone to use

professionally,

not just job seekers or business owners, and she'll dish on her favorite strategies.

You can find Emily at the pocket phd.com to learn more about her work.

And now, here's the interview.

Emily Crookston, thank you so much for joining me on the Modern Mentor podcast today.

I'm so excited to have you here.

Hi, Rachel.

I'm glad to be here.

Yeah, super excited for this conversation.

So, Emily, you and I met a few weeks ago, I think at this point.

We are part of a networking group, I guess you could call it, a professional group for women business owners.

And you and I had connected, and we were talking a little bit about our businesses and you were talking about an

expertise that you have in LinkedIn. And I was sort of like, I run a business. I know about LinkedIn.

I got this. And you were like, well, let me just take a look at your profile and give you some

suggestions. And I have never been so lovingly and thoroughly schooled on how much I didn't know

and how much I was missing the mark. And it was the most generous and beautiful gift I have been

given all year. So thank you for that. And I just said, we have to have you on my show because I think

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