How To Use "Kinda Like" Bridges With Your Hook

The Russell Brunson Show

Russell Brunson

Marketing, Business, Entrepreneurship

4.8 • 982 Ratings

🗓️ 17 October 2018

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

If you want an unfair advantage over all your competitors, use this... On today's episode Russell talks about what a "Kinda Like Bridge" is and how you can use them in presentations to help people understand a concept. Here are some of the other awesome things in this episode: Find out Russell's process of testing out new material before taking it to a large audience, like the 10x event. Hear an example of a kinda like bridge, and how Russell could use it. And find out how you can also use a kinda like bridge to encourage excitement during a presentation. So listen here to find out what a kinda like bridge is and how you can use it in a presentation. Transcript - https://marketingsecrets.com/blog/how-to-use-kinda-like-bridges-with-your-hook Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You subscribe to music, TV, your gym, maybe even your weekly flowers, so why not your car?
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0:19.5	Experience exceptional driving without the hassle of ownership or leasing with Pivotal car subscription.
0:25.2	Subscribe to smarter driving.
0:26.9	Find out more at drivepivotal.com slash radio.
0:30.1	Good morning, everybody.
0:31.2	This is Russell Brunson.
0:32.3	Welcome to the Marketing Secrets podcast.
0:34.2	Today we are streaming from my closet.
0:37.6	So the big question is this. How are entrepreneurs like us who didn't cheat and take on venture
0:43.4	capital for spending money from our own pockets? How do we market in a way that lets us get
0:48.5	our products and our services and the things that we believe in out to the world and yet still
0:53.4	remain profitable.
0:55.4	That is the question in this podcast will give you the answers.
0:59.5	My name is Russell Brunson and welcome the marketing secrets.
1:07.0	Hey everyone.
1:07.9	All right.
1:08.4	I'm literally in my closet right now trying to pick out clothes for the day. And I totally want to wear my nude squirrel shirt. Something I don't know what that shirt is, but when we did the bubble soccer event and we launched the viral video, there's the whole joke from the Gold Prospector about like, he's like, I paint nudes, squirrels that is. And so we have like painted nude squirrels in our office everywhere. It's like this big funny joke. And so we have these nude squirrel t-shirts, which are like my favorite shirt, but my wife hates it. We were watching a video last night from our trip to San Francisco. I had a nude squirrel shirt on the whole time. She's like, why do you wear that shirt? I hate it. I'm like, oh, it's my favorite. Anyway, so I can't really wear it because I'm going to be hanging up with her a lot today. So I'll default something not as cool. But anyway, I'm in the closet today because I'm getting ready and I want to kill two birds of one stone and share with you something that I'm working on. So, a lot of you guys
2:01.6	know last year I spoke at the 10X event and we sold $3 million in 90 minutes. What? Which is crazy.
	...

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