I've never really been too focused on the CPC because they're vanity metrics, right?

I mean, what matters is the result, obviously, and can you get more clients or more leads or more sales or whatever it is, profitably for that client?

This is the show where I bring you the best tips, tactics, and strategies for using paid traffic to grow your business on autopilot.

You also hear what's working and not working right now from the top minds in online marketing so that you can get more leads in sales every day without having to empty your wall in the process.

All right, let's jump into it.

What is up? Welcome to the Art of Pay Traffic podcast. Rick Morrity here. This is episode

number 178. And I am super pumped about today's episode as this is one that I've been looking

forward to sharing with you

guys for a while now. We don't talk a ton here in the show about how to use Google AdWords

to grow and market your business. And I've been wanting to change that for a while now. And I

wanted to do that by bringing on one of the very best in the business, one of the very

best in the world, actually, when it comes to Google AdWords.

And his name is Mike Rhodes.

And Mike is the owner of an agency down in Australia called Web Savvy.

Basically, I started asking around several months ago who the go-to person is when it comes to leveraging

Google AdWords to market and grow your business. And Mike's name kept coming up time and time

again. So I got connected with him and I am pumped to bring you his wisdom here today. Now,

when I say AdWords, I don't necessarily mean just search terms and,

you know, like sponsored listings. Today, we dive into how to leverage Google's whole product

suite. So in addition to search, we also talk about things like shopping ads and display and

remarketing and YouTube and Gmail ads.

So we cover it all here in the episode.

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