How to Use EOS (Entrepreneurial Operating System) to Run & Scale Your Business

Founder's Journal

Morning Brew

Careers, Business, Entrepreneurship

4.8 • 1.1K Ratings

🗓️ 27 November 2023

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

Episode 73: Alex Lieberman (@businessbarista) talks about EOS, an operating system for running & scaling your business successfully. In 2019, Morning Brew used EOS to scale the business from 15 people and $3 million in revenue to 300 people and $75 million in revenue. Michael Girdley is an entrepreneur and content creator who has a holding company of 12 businesses that do $100m in annual revenue. Michael is an EOS expert, having read Traction (which is the Bible of EOS dozens of times) and applied EOS to all of his portfolio companies. By the end of this episode you’ll understand how EOS works, have tools to apply it to your business, and understand if it’s a framework you want to understand more deeply. Links: Traction by Gino Wickman: https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837 EOS Tools: https://www.eosworldwide.com/eos-tools Send us an email and let us know what you think of the idea! [email protected] Grow more (and stress less) with Brex: brex.com/foundersjournal #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	What's up everyone? Welcome back to another episode of Founders Journal. I'm Alex Lieberman, co-founder and executive chairman of Morning Brew.
0:08.0	Today we are talking about EOS, an operating system for running and scaling your business successfully.
0:14.6	Since 2019 we have used EOS at Morning Brew to scale our business from 15 people and
0:20.4	three million dollars in revenue to 300 people and $75 million in revenue.
0:26.0	Now EOS is just one of several startup operating systems to pick from.
0:30.8	There are OKRs, desired future state, scaling up, and others. More important than
0:36.4	what system you choose is that you choose one that resonates with you and that you can consistently
0:41.6	commit to for a long time.
0:43.8	EOS has been that for us, so today I'm going to break down the system for you
0:48.3	with the help of a world-class guest, so that you can decide if EOS is right for you and your business.
0:54.0	My guest today is Michael Girdley, an entrepreneur and content creator
0:58.0	who has a holding company of 12 businesses that do 100 million dollars in annual revenue.
1:03.6	His businesses span from a fireworks retailer
1:06.4	to a paid community for business owners.
1:08.8	Michael is an EOS expert, having read Traction,
1:12.2	which is the Bible of EOS dozens of times and he has
1:15.8	applied EOS to all of his portfolio companies. By the end of this episode you
1:20.5	will understand how EOS works, you will have tools to apply it to your
1:24.3	business, and you will understand if it is a framework that you want to
1:28.0	understand more deeply. Let's hop into it.
1:37.0	Today's episode of Founders Journal is sponsored by Brex.
1:44.4	Brex is a financial stack created for founders by founders
	...

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