Most of the nation real quick, if you are a business owner that has a big old business

and wants to get to a much bigger business, going to $50, $100,000 plus we would love to talk to you.

And if you like that or would like to hear more about it, go to acquisition.com and you can

play anywhere on the page and talk to one of our team and see if we can help you get there.

Now, if you're thinking about from marketing perspective, would you think 18% of gyms that we work with are some

bigger gyms? Maybe I don't think that sounds as compelling as 1 in 5.5, like really 1 in 5, like that's not that bad.

Welcome to the game where we talk about how to get more customers, how to make more

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What's going on everyone? I've got a special presentation for you today. This is going to be a little bit more advanced stuff.

And it's because I'm partially making this for my team on the marketing side.

So one of the things that I have found has been a consistent source of new marketing for us is understanding data.

And so I think some people are much better at selling stores than I am, but I'm pretty decent at slicing data.

And so the nice thing is that there's always new infertures that you can derive from data that you can make the same thing

in different things. And so for example, I'll give you some statistics that we have that we've based entire campaigns around.

So one campaign that was our most successful campaign that we've ever run was a one year later campaign.

And so what that was was we took all of our clients that have been with us for over a year and measured all of their stats and measured their stats from before they were with us until now a year later.

It showed the difference, right? And the differences were crazy, you know, 250,000, 500,000 a year, a million dollars a year extra.

They're just massive differences. And so from that, from that one, you know, measuring example, there's so many different sub divisions of data that you can use.

You can just say, hey, when your later average client is up this, right? That would be one way to do the data.

And another way to do that would be like one year later, our top 20% of clients have added over $400,000 a year to their yearly revenue.

Another one would be the bottom, you know, 80% rat this, right? And so there's, there's all these are like one in, here's another way of doing it.

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