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Perpetual Traffic

How to Use ChatGPT to Rank #1 in Google with Michael Cottam

Perpetual Traffic

Tier 11

Business, Marketing, Entrepreneurship

4.7 • 867 Ratings

🗓️ 14 February 2023

⏱️ 67 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Welcome to the Perpetual Traffic podcast, where Ralph Burns and Kasim Aslam dive into the world of Search Engine Optimization (SEO) with expert Michael Cottam. In this episode, we'll explore the impact of seasonality on hotel pricing, hotel options in Tahiti, and top activities to enjoy there. We'll also delve into the importance of schema markup in establishing author expertise, effective link building strategies, and the role of social media signals in boosting your ranking. Don't miss out on our thought-provoking conversation about the moral implications of relying on AI for content generation and hear how Michael was able to outrank Trip Advisor for a coveted search term. Join us for a wealth of insights and expert advice on SEO!

In This Episode, You'll Learn:

  • 00:00:00 Unlocking The Potential of SEO with Michael Cottam
  • 00:06:06 Exploring The Frontier of Conversational Search Engines
  • 00:08:32 The Difference Between Deep & Surface Level Content
  • 00:11:13 AI-Crafted Content: The Future of Travel Writing with "Best Time to Visit Saint Lucia"
  • 00:13:03 Google's AI Content Guidelines: Decoding the Algorithm
  • 00:15:25 Google's User-Centered Approach: Balancing AI and Engagement
  • 00:20:24 The Importance of Accuracy: Reflections from Gretzky's Quote
  • 00:26:10 Building Authority Over Time: A Decade of Content Creation
  • 00:28:25 The Responsibility of Content Creation: Holding Ourselves Accountable
  • 00:30:01 Google's Quest for Authority & Trust: The Good, The Bad, & The Ugly
  • 00:34:09 Facebook's Benefits & Challenges: A Closer Look
  • 00:35:22 Verifying Facebook Profiles for Brands: Maximizing Reach & Popularity
  • 00:40:29 Link Building & SEO Ranking: An Unbreakable Bond
  • 00:41:41 Google's Link Spam Detection: Navigating the System
  • 00:45:16 Marketing with Johnny Depp: A Look at Google's Best Podcast
  • 00:47:42 Domain Authority & SEO Rankings: A Match Made in Heaven
  • 00:50:58 SEO Table Stakes: On-page Optimization Techniques
  • 00:55:23 Google's Expectations for Weather-related Pages: Climbing the Rankings
  • 00:57:14 Keywords & Content: A Perfect Match for SEO Success

Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.NEXTInsurance.com/perpetual

https://perpetualtraffic.com/advertise-with-us/

www.AdRoll.com/PT

https://www.activecampaign.com/

Tier 11 Data Suite

Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game.

0:06.8

If you've been a PT listener for any period of time, you know that we talk about top of funnel

0:10.5

all the time and how challenging it is for you to get quality top of funnel clients or leads

0:17.9

or customers and then convert them typically at bottom of funnel.

0:22.9

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:40.2

but they pair it with display retargeting.

0:43.4

So you're hitting the audiences with a complete approach.

0:46.6

You reach them, then you remind them, and then you collect the revenue.

0:51.5

It's a strategy designed to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:13.0

And the match rate is awesome.

1:15.1

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCriter, we twisted

1:28.8

their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all,

1:35.1

and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform

...

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