How to Use Benefits as a Competitive Advantage

Social Media Marketing Podcast

Michael Stelzner, Social Media Examiner

Social Media Marketing, Business, Marketing

4.8 • 1.6K Ratings

🗓️ 28 March 2024

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

Want your product or service to stand out in a crowded marketplace? Looking for a compelling way to position your brand? To explore how to use benefits and outcomes to differentiate your business, I interview Allen Weiss.

Guest: Allen Weiss | Show Notes: socialmediaexaminer.com/608

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Transcript

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0:00.0	Hey there, Mike Stelsner, before we start today's episode, I got a message for you.
0:05.6	You listen to this podcast because you love to learn.
0:09.0	Did you know that when you join the Social Media Marketing Society,
0:13.0	you learn advanced marketing strategies that work.
0:17.0	This means you get training when you want
0:19.5	and you can connect with other marketers via our online meetups that happen every month and
0:24.6	our exclusive community, which is not on Facebook.
0:28.3	This is our pre-Mere membership brought to you by your friends at social media examiner go to SM marketing
0:34.9	society.com and joined today.
0:38.0	Welcome to the Social Media Marketing Podcast, helping you navigate the Social Media Jungle.
0:47.9	And now here is your host Michael Stelsner.
0:51.6	Hello, hello hello.
0:52.7	Thank you so much for joining me for this social media
0:54.7	marketing podcast brought to you by Social Media
0:57.6	Examiner.
0:58.6	I'm your host Michael Stelsner and this is the podcast
1:01.2	for marketers and business owners who want to know how to navigate
1:05.2	the ever-changing marketing jungle.
1:08.0	Today I'm going to be joined by Alan Weiss and we're going to talk about how to use benefits as a competitive advantage in
1:15.4	your business. By the way I'm at Stelzner on Facebook at Mike
1:19.8	underscore Stelsner on Twitter slash X if you are new to this podcast be sure to hit that little
1:25.4	follow button on your favorite podcast app so you don't miss any of our future
	...

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