How to Use AI to Grow Your Business on Social Media in 2026
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 5 May 2026
⏱️ 31 minutes
🧾️ Download transcript
Summary
In this episode of the GaryVee Audio Experience, I talk about the biggest opportunity for small businesses in 2026: the "Barbell Economy." I encourage you to lean into both extreme AI efficiency and extreme analog, real-life experiences. I also discuss how to use AI as a thinking partner for your content strategy and why live shopping is the next frontier for service and product businesses.
You’ll learn about:
- The Rise of Extreme Analog
- How to Use AI Tools for Content Creation
- Building Community Through "Clubs"
- How to Scale Using Live Shopping and "Commerce-tainment"
- How to Deal with Keyboard Warriors and Online Judgment
Transcript
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| 0:00.0 | AI is much more like electricity or like a computer or like the internet that none of them |
| 0:06.6 | will be in a place in five years where they're not interacting with it. Most of them are probably |
| 0:12.0 | interacting with it today. My five year out track is very far out just to be kind about it. But like |
| 0:18.1 | within a year or two, everyone's pretty much interacting with AI pretty significantly. Whether it's Claude or Perplexity or Gemini or Open AI, there's simple things. I'll do it right now. I'll just go to, I'll pick up ChatGTPT because actually it's not the hot one right now. Hey, so I'm a young dog trainer and I want to make social media content that is gonna overindex over the last six months. |
| 0:39.3 | I know you're not Manus, which is obviously Facebook's AI, |
| 0:43.3 | but you, chat GPT, what do you think are three or four |
| 0:46.3 | pillars of content I could be making |
| 0:48.3 | that will help me stand out from everybody else? |
| 0:51.3 | Is there anything over indexing? |
| 0:52.3 | Should I be thinking images? |
| 0:53.3 | Should I be thinking pictures? What about platforms? Should I be thinking images? Should I be |
| 0:54.2 | thinking pictures? What about platforms? Should I be doing TikTok? Is it Instagram? Or maybe there's an |
| 0:59.3 | opportunity to break out on threads or Facebook Blue or YouTube shorts where there's no one else |
| 1:04.6 | or not as many people focused because everyone's so over-focused on Instagram or TikTok. |
| 1:10.0 | Also, like, I'm fairly new, |
| 1:12.0 | and I'm competing with dog trainers that have 20 years word of mouth. |
| 1:15.8 | Any topics I should be touching on, |
| 1:17.6 | is there any trends right now? |
| 1:19.2 | Is that an opportunity for me to speak on anything |
| 1:21.6 | that might be different about my dog walking? |
| 1:25.2 | Where should I go? |
| 1:26.1 | This is the Gary Vee |
... |
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