How to Use AI and Social Media to Reach Young Audiences with Brittany Richmond-Roberts

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 11 February 2025

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

“[AI is] a really great way to flex your creative muscle, but also not have to stress if you’re not strong enough at certain things.”

Being on stage is one of the most fun and most rewarding parts of being a professional, paid speaker — but as all experienced speakers know, what happens on stage is only the tip of the iceberg when it comes to building a successful speaking business. This week on The Speaker Lab Podcast, Grant Baldwin chats with Brittany Richmond-Roberts about her journey as a teen mental health speaker. From navigating the youth market to leveraging social media and AI, Brittany shares her strategies for moving the business forward, even when it feels like trudging through mud.

Grant and Brittany dive into how she got started in speaking, the importance of finding the right audience, and why she stays clear of gigs that don’t align with her message. They discuss the power of being a female speaker in a male-dominated field and how Brittany has used that to her advantage. Brittany also highlights how she utilizes social media to connect with decision-makers and build relationships, making her memorable to potential clients. She explains her approach to using ChatGPT for prospecting and structuring talks, providing a modern edge to her speaking business.

If you’re ready to take your speaking business to the next level, this episode is packed with practical tips and inspiring insights!

You’ll learn:

How to master audience alignment
The market for mental health topics
The role of gender in speaking
Effective social media strategies for speakers
How to use AI in prospecting
How to be Persistent and overcome rejection
And much, much more!

“If you’re not having fun doing [social media], stop doing it. Because that’s going to radiate right into everything that you’re doing.”

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Transcript

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0:00.0	Hey, Fran, Graham Baldwin here.
0:01.4	Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?
0:10.2	Well, that tool exists.
0:11.4	And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.
0:19.6	Even better, we're going to teach you exactly how
0:22.1	to create that tool for your speaking business in under an hour. For a limited time, we're going to
0:26.9	be offering a free live training on how to build and use this marketing asset to start booking
0:31.9	paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.
0:38.5	That's what you got to do is go to the speaka lab.com slash marketing and we'll see you there. I realize that some days you feel like it's mundane and it's like I don't want to be doing this.
1:02.3	But that is the only way we move the business forward is by doing the activities that move the business forward.
1:08.9	And they don't always have to suck.
1:11.2	Like, that's why I found things like social media and AI that make it not only more
1:15.6	enjoyable, but they streamline the process for me.
1:18.7	I can be more productive in it.
1:20.2	And I don't feel like I'm just, like, trudging through mud.
1:37.7	Yeah. Hey, was our friends, Grant Baldwin here. Welcome back to the Speaker Lab podcast.
1:39.6	Hey, super excited for today's conversation, chatting with my good friend, Britt Richmond,
1:44.0	who's been killing
1:44.8	it as a speaker uh she's she's worked with the speaker lab for many many years and then her own
1:49.7	speaking business uh just blew up and it was going so well uh we're like hey go go do this and so she's
1:54.8	killing that and uh super super proud of her so uh brett welcome back you're on uh actually it's been a couple
2:00.6	years for episode 453. So
	...

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