Hey, everybody. Welcome back to this weekend startups. We're doing our startup basic series.

And in this series, we're going to just focus on customers because at the end of the day,

when you build a startup, you're really working on three things. A team that builds a product,

that will engage customers. And that's going to be our topic today with me again, Tiffany

Bova, who is the global growth and innovation evangelist at Salesforce for the past five

years. She's the author of GrowifyQ, gets smarter about the choices that will make or break

your business. And she's the host of the What's Next podcast. Welcome back to the program,

Tiffany. Oh, thank you, Jason. Our last time we talked about customer experience, now we're

going to talk about customer engagement. What's the difference between experience and engagement?

Well, you know, it's not enough just to connect with your customers. You have to engage with

them. And you may say, okay, well, what's the difference? Connecting maybe, look, I've sent out an

email. I blasted out 60 emails to 60, you my customers. And I connected with them. Engagement

maybe I'm adding value. I'm actually looking at what they've done in the past with me. And then

saying, because of that, I want to engage you and maybe share with you what I think you might

want next with me. And that once you get from that sort of flat connection that I check the box,

you know, if you get that email that might be, you know, dear valued customer. Okay, is that

engagement or is that connection? And then it's, you know, dear Tiffany Bova, is that engagement or

is that connection? And then if it's dear Tiffany, I know you've done these five things with us over

the last six months. Others like you, you know, might want to do or have done this. We think it would

be really great for you. Here's the benefits for you. Okay, was that connection or was that engagement?

Yeah, I'm feeling engaged just from the copy that you wrote there on the fly.

On the fly, right? And so it's the one that you know me. You understand what I've done with you

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