How to Uncover Your Competitor’s Content Strategy | Ep. #996

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 23 April 2019

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #996, we discuss how to uncover your competitor’s content strategy. Tune in to hear this great new way to get all the juicy details you want and need. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Uncover Your Competitor’s Content Strategy [00:45] Ahrefs has a new feature that allows you to see the details about your competition’s content. [01:20] We tested this by entering Backlinko into Ahrefs. [02:30] This is a great way to get a baseline for your own methods and if they measure up. [02:55] Ahrefs is getting into the Search Engine game. [03:05] So far, this new tool they have made is accurate. [03:15] Check out the content explorer for yourself! [03:27] That’s it for today! [03:54] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your load time.
0:51.3	Welcome to another episode of Marketing School.
0:56.0	I'm Eric Sue.
0:57.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about how to uncover your competitor's content strategy.
1:02.0	So yesterday, I saw Neil for lunch quickly told
1:04.9	him hey you got to check out this new feature it's a tool we talk about all the time
1:08.0	but it's a new feature that just came out what could it be Neil it's at
1:11.4	a TRFs has this new feature. I don't know what it's called, though.
1:16.7	Content Explorer. Content Explorer. And what it does is it tells you everything about your competitions content.
1:24.2	Social shares, traffic, how often they're updating that content when it was originally
1:29.4	published.
	...

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