How To Turn Your Personal Brand Into A Business | Sonia Alejandra Saunders | Mujerón Movement
Yo Quiero Dinero
Jannese Torres
4.8 • 616 Ratings
🗓️ 23 September 2024
⏱️ 41 minutes
🧾️ Download transcript
Summary
Episode 289 features Sonia Alejandra Saunders of Mujerón Movement. We're talking about how to turn your personal brand into a business. Listen now!
Sonia Alejandra Saunders is a Speaker, coach and founder of Mujeròn Movement.
She coaches Latinas to get out of their own way in order to take action, find their purpose and become the Mujerón of their dreams.
After participating in Nuestra Belleza Latina, a national Reality TV show on Univision, Sonia realized there was a huge need for a platform that celebrated women for who they were and not what they looked like so she decided to amplify the stories of incredible Latinas who are doing big things professionally and in their lives that go far beyond their looks.
Today, through the Mujerón Movement Event, podcast conversations and her coaching program, Mujerón University, she creates community by bringing women together to work on becoming the best version of themselves and create a business and life they love. You can follow her on Instagram.
For full episode show notes, visit here.
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Transcript
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| 0:00.0 | I found when you think about a successful business, they have taken the people that they want to potentially turn into clients along the way. |
| 0:09.0 | They've seen the journey. |
| 0:10.0 | They feel like they are a part of what you're building. |
| 0:13.3 | That is a very powerful way to build a business because you have a built-in set of loyalists that are not just folks who happen to run into you on social |
| 0:22.3 | media. And I've had so many of those conversations and meeting people and they're just like, |
| 0:26.6 | I've been listening to the show since 2019. And I'm like, holy shit. That's crazy. When you see the |
| 0:31.6 | evolution of the brand, aka the creator behind the brand, you get to see in real time what |
| 0:36.3 | making those changes, what the impact is. |
| 0:39.1 | And I think it just has a way more powerful way of connecting with people. Would you agree? |
| 0:43.1 | Yeah, absolutely. And I would love to sit here and say I strategically did that, but I had no |
| 0:48.4 | idea what I was doing in the beginning. When I look back, I'm like, wow, this is why when we launched |
| 0:53.6 | a program, we had people |
| 0:54.9 | signing up. And I feel like this idea of, yes, creating a community first. I think there's a |
| 1:00.6 | difference between a brand and a movement. There's ways that they can coexist. But I think when we |
| 1:05.8 | build a movement is really focusing on what set of ideas does your audience believe in and stand for that |
| 1:13.3 | your movement supports and how do you help them embody this? Now there's this word |
| 1:18.7 | Mujeron and what does it mean to be a Mujeron and if we embody that into it, being a part of |
| 1:24.0 | this community helps you create that reality. |
| 1:35.4 | You're listening to Yo Quiero Dinero, a personal finance podcast for the modern Latina. |
| 1:40.3 | I'm your host, Janice Torres, award-winning Latina personal finance expert. |
| 1:44.3 | I didn't always have my financial shit together, but when I started looking for POC-friendly personal finance podcasts, I couldn't find any. And so Yo Quiero Dino was born. On this |
| 1:50.4 | show, I'll show you how to make dinero, how to keep your Dino, and most importantly, how to make it |
... |
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