I like to fast forward to success.

So we fast forward to the end of the launch and we hit our goal, whatever it is.

And then we just stop and ask ourselves, how do I think I will feel when I have that six-figure launch or I hit whatever the goal is?

Whatever that feeling is that you think, is it successful?

I'll feel worthy. I'll feel smart. I'll feel

enough. What is that feeling that we're chasing? Because the reason we do all of the things we do is a feeling. I will feel free. Like most of us started the business because I wanted to have freedom. I wanted to feel free.

I wanted to feel in control of my destiny.

So what is the feeling that we're chasing and how can we access it now so that we don't need the launch to give it to us?

All right. Welcome, my friend, to today's episode of the Art of Online Business podcast. Rick Mulready here. And if you've been listening to the show for any period of time,

you probably know my stance on live launching. I am not a fan of, you know, only live launching in your business once or twice a year.

And that's all you do.

You're putting all your eggs in those baskets and, you know, hoping that everything goes really well.

I much more subscribe.

And this is how, you know, how I coach our accelerator members if they're wanting to launch.

It's like, hey hey go ahead and do

your few launches a year but you know also be offering whatever your program is that you're selling

on an evergreen basis so it's a combination of of the two I live launched you know just solely

live launched for years and you know I've solely live launched for years. And, you know,

I've also done Evergreen and all that. But, you know, I used to experience launches as being

super stressful, so many moving parts, a big energy spike during the launch. And then after the launch,

it was a huge come down. And as somebody who, you know, has struggle with depression and anxiety over the years,

that come down after the launch used to kind of bury me for a little while.

...