Hi, my name is Lewis Howes and welcome to the Daily Motivation Show.

What's the next step after identifying your value? You want to be thinking about the skills that can make you more money. And again, in the beginning, I had an assessment of my skills,

but I didn't know how to monetize them. And I thought I really needed to learn how to develop

different skills where I could maximize the original skills I had. Good with people, curious,

courageous, willing to fail. Like those skills I had,

but I needed some other skills to marry them with, to partner them with that could actually

help me make money. So early on, I read a book called The Four Hour Work Week and it was teaching

a lot about how to build an online business.

This was in 2008 and 2009 when I read this.

It was actually Christmas of 2007.

But I started kind of researching more in 2008, 2009.

At that time, I was learning from a lot of these thought leaders about copywriting.

They were like, if you want to sell, if you want to make

money, you need to be able to sell. And you can sell through the spoken word or the written word.

And at the time, I didn't know how to do either. I could type, but I didn't know how to communicate, right?

All I did was ask questions. I didn't know how to sell myself. And so I was I was afraid to speak in

public still. I had courage to try things, but that's something that helped me back. And so there

were two things I did. I started studying copywriting like a maniac. I started reading copywriting

blogs, teaching you about headlines, teaching about hooks, intros, you know, but more from a

marketing standpoint, not from school, you know, five page essay structure standpoint. Like, how do you

persuade someone to buy? And that became a fascination of mine, is learning persuasion, reading the book

influenced by Robert Chaldeen, and reading all these books and blogs about copyrighting

...