How to Turn Heads by Running Your Business Your Way with Alex Pratt

Entrepreneurs on Fire

John Lee Dumas

Content, Passive, Entrepreneuronfire, Podcast, Money, Entrepreneurs, Income, Success, Business, On, John, Marketing, Eofire, Entrepreneurship, Online, Dumas, Niche, Fire, Careers, Media, Lee, Internet, Mobile, Interview, Entrepreneur, Seo, Finance, Social

4.8 • 4.1K Ratings

🗓️ 30 September 2025

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Alex Pratt is the CEO and Founder of Good Boy Vodka, a fast-growing RTD brand known for great taste and a mission supporting veterans, service dogs, and breast cancer causes.

Top 3 Value Bombs

1. Success is not just about making money. It’s about balance, priorities, and building a meaningful life while you grow your business.

2. Distribution is often the biggest hurdle for a consumer brand; persistence and a strong mission can open doors.

3. Giving back can be a growth engine. A mission-driven business creates loyalty and lasting impact.

Check out Alex’ website to know more about their product - Good Boy Vodka

Transcript

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0:00.0	Who's ready to rock today, Fire Nation. JLD here and welcome to Entrepreneurs on Fire,
0:08.0	brought to you by High Level, the all-on-one sales and marketing platform.
0:12.0	Today we'll be breaking down how to turn heads by running your business your way.
0:17.1	To drop these value bombs, I are brought to Alex Pratt in the EO Fire Studios.
0:20.8	Alex is the CEO and founder of Good Boy Vodka, a fast-growing RTD brand known for great taste and a mission supporting veterans, service dogs, and breast cancer causes.
0:31.5	And today we'll talk about the early decisions that make or break a business.
0:36.0	Also, we'll talk about growth. We'll talk about what
0:38.6	separates a business from the rest in the competitive markets, how to future-proof your
0:42.6	business and oh, so much more. And the big take of us sponsoring today's episode goes to
0:46.9	Alex and our sponsors. Are you ready for the ultimate all-in-one platform for entrepreneurs,
0:53.7	marketers, coaches,
0:54.6	and agencies? Build funnels, automate follow-ups, manage clients, and even white-label
1:00.1	your own software, say hello to our featured partner High Level. And visit high-level
1:07.2	to start your free trial today. Franocity has helped hundreds of people leave
1:14.4	unfulfilling jobs, invest in recession resilient businesses, and create legacy income for their
1:19.2	families through franchising. Get started today with Franosity's franchise funding guide,
1:24.7	packed with real world strategies to launch your business without draining your savings.
1:29.3	Visit franocity.com. That's f-r-a-n-o-c-I-T-Y dot com.
1:37.3	Alex, say what's up to Fire Nation and share something that you believe about becoming successful
1:43.2	that most people disagree with.
1:46.8	What's going on, Fire Nation? Great question, John, that most people disagree with.
1:53.1	You know, I would say that, you know, with, with, you know, building a business and in becoming successful,
	...

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