How to Turn Facebook Traffic into Profit and Promote Anything w/ Curt Maly

Capitalism.com with Ryan Daniel Moran

Capitalism.com

Entrepreneur, Amazon, Lifestyledesign, Investing, Startup, Ryandanielmoran, Finance, Cashflow, Freedomfastlane, Lifestyle, Business, Passiveincome, Financialfreedom, Entrepreneurship

4.8 • 793 Ratings

🗓️ 5 February 2018

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This week we go over an awesome, detailed talk about getting the most out of advertising on Facebook.

Curt Maly gave us a ton of practical, actionable information in just one hour. So we wanted to make sure you got those strategies.

These tactics include harnessing organic content properly. Make sure you post quality posts on your Facebook page on a regular basis, then test out which type of content resonates with your target audiences by promoting it through Facebook’s ad system.

Don’t worry about your clickthrough rates. Clickers are like window shoppers; 90% of your purchases come from people who never click on your ads, but see your content.

Once you’ve used Facebook’s tracking tools to generate lists of audiences with various levels of engagement with your brand, Curt says to host Facebook Live events at least once every two weeks. Every few minutes, make a call-to-action; for example, asking people to say where they’re watching from in the comments below, or to comment with questions they have.

That interaction reduces your ad costs, because Facebook detects that you’re putting out stuff that other people finds valuable. It also adds new people to your engaged audience lists for further targeted ads.

Curt also urges us to use Facebook Messenger bots now, to automate communication with interested leads and get them to see more ad copy.

Curt gave us so much great tips in this talk. If you want to scale up your business and are looking for advertising advice, you can’t miss this incredible hour-long speech. Get into Facebook Ads the right way, before your competitors do.

Key takeaways:

Focus on generating relevant organic content, then testing its relevance by promoting it
90% of your purchasers don’t click on your ads, so don’t focus on clicks
Host Facebook Lives for your audience with quality content and regular calls-to-action
Take a look at using Messenger bots

Transcript

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0:00.0	Because what happens is this is we start out with our golden ads because a lot of people are probably doing this right here.
0:05.1	What you're doing is you're targeting your pretty little pet.
0:07.5	So these are the people like for me.
0:09.2	These are the people who run Facebook ads who are really interested in learning more about Facebook ads.
0:13.3	Great, it's a great million to $5 million business.
0:16.1	But let's focus on a hundred million dollar business case study.
0:19.5	This is where we all learn a ton.
0:25.3	Music Let's focus on a $100 million business case study. This is where we all learn a ton. You're listening to Freedom Fastlane presented by Capitalism.com.
0:29.6	This is the show about building businesses and investing the profits so that you can live life on your terms.
0:43.9	Thank you. so that you can live life on your terms. This week, we're leaking a capitalism conference presentation you won't want to miss.
0:50.1	Kurt Malley is one of the world's best Facebook experts who knows how to reliably turn Facebook ads into product sales and profit.
0:59.1	Kurt's marketing strategies have been so effective that Facebook banned his personal profile for two years.
1:06.2	In this first presentation since his reinstatement, Kurt shares what has been working behind the
1:11.7	scenes for clients and companies and how any business can grow their sales by using some
1:17.4	under-the-radar advertising strategies, even on a modest budget.
1:30.2	All right, you guys, so let's go get started.
1:34.0	So how do we turn Facebook traffic into profit, promote any product, brand, or service?
1:37.1	Now, recently, I like to ride down the streets of Austin.
1:37.9	I love here in Austin.
1:40.3	I go down the streets on my bike with my hands off my bike.
1:41.5	My girlfriend doesn't like it so much. And then once I busted my collarbone here, just a little bit, it sticks out of my skin. She's like, you should quit doing stupid stuff like
1:46.8	that. But that was fun. All right. So what I'm going to do is I have spent a lot of years and a lot
	...

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