Ecommerce Is Changing - Here's How To Compete and Win w/ Ezra Firestone

Capitalism.com with Ryan Daniel Moran

Capitalism.com

Entrepreneur, Amazon, Lifestyledesign, Investing, Startup, Ryandanielmoran, Finance, Cashflow, Freedomfastlane, Lifestyle, Business, Passiveincome, Financialfreedom, Entrepreneurship

4.8 • 793 Ratings

🗓️ 29 January 2018

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This week we leak one of the most popular talks at the recent Capitalism Conference.

Ezra Firestone gave us a ton of great strategies in his presentation that is packed with actionable takeaways. So we wanted to share it with you.

In particular, he advises that you spend 20-30% of your top line on marketing online to scale your brand quickly.

Facebook Messenger is particularly valuable for scaling up efficiently and cheaply in 2018. As Ezra tells us, text is the future of communication and marketing, so you have maybe one year to take advantage of the free access to this channel before Facebook begin to charge a premium for it.

Ezra breaks down the process of gaining Facebook subscribers using messenger bots and how to convert those subscribers into super profitable buyers, email subscribers, and more.

If you are a physical products business owner, you have to take action on this emerging channel before your competitors.

Key takeaways:

Three assets you should be generating for your Amazon brand
The window of opportunity in Facebook Messenger and how you can take advantage
Scale up with targeted marketing to expand your audience

Connect with Ezra

Hear more from Ezra at https://smartmarketer.com/category/podcasts/

Connect with Ryan

Find more amazing podcast discussions on FreedomFastLane.com.

Transcript

Click on a timestamp to play from that location

0:00.0	two clicks out of the news feed and you have a brand asset that is super valuable because the
0:05.9	next time you run a launch, the next time you introduce a new product, the next time you
0:09.3	have anything to say to anyone about your brand, you have an audience to whom you can say it
0:13.6	to who will listen. They're a Facebook messenger subscriber.
0:22.1	You're listening to Freedom Fastlane presented by Capitalism.com.
0:26.4	This is the show about building businesses and investing the profits so that you can live life on your terms. Hey, fastliners. This week, we are leaking a talk from one of our audiences' favorite speakers at the Capitalism Conference.
0:51.3	Ezra Firestone. There is no one better to talk to about the future of
0:56.0	marketing than the internet marketing futurist himself, Ezra. He runs smartmarketer.com,
1:02.2	as well as several multi-million dollar physical products businesses, and they're all built on
1:08.2	the back of Facebook traffic and modern digital strategies.
1:12.4	Ezra has become a pioneer at using Facebook Messenger as a form of modernized email marketing
1:19.0	to promote products, increase sales, and build an audience.
1:23.9	In this talk, Ezra reveals just how he grew one of his businesses to over $25 million in just 12 months,
1:31.3	and how you can use Internet advertising and new technology to grow your business.
1:43.0	Capitalism Conference.
1:45.0	Let's give it up for Ryan Daniel Moran.
1:53.0	My viewpoint is that where it's at in life is in relationships, community, people. I think that is ultimately where
2:04.2	you will get fulfillment. It's ultimately where you will find happiness, you know. External validation,
2:12.5	markers of success with relationship to how well your production cycle goes. Those are cool,
2:17.2	but ultimately that's not
2:18.2	what it's about. So my name is Ezra Firestone. I lead a team of 70 people now. We'll do about
2:24.1	27 million in revenue this year. We are all direct response, meaning we never took any VC funding.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Capitalism.com, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Capitalism.com and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.