Welcome to the Graham Cochran Show, where each week I help you create more money, margin,

and meaning in your life.

I'm your host, of course, Graham Cochran.

Let's get into it.

You probably saw by now that Alex Hermose just broke records with his new book, $100 million money models.

Literally, he broke a Guinness world record.

But here's what most people missed.

He didn't really sell a $30 book.

He sold a $6,000 offer that just happened to include the book, and people lined up to buy it.

And in this episode, I'm going to break down exactly how he did it, the psychology behind why it works so well.

But more importantly, how you can use the same strategy to turn your expertise into a premium offer that

sells for $5,000, $10,000, or even more. Let's dive in. Now, when you get a chance,

you truly should go watch his live stream. I think it's still on YouTube, his $100 million

money models book launch. And everything Alex does,

what I love about Alex is his intentionality. And there's so much that's already been said.

People have done some great videos on this. So you can deep dive into the different aspects of what

people want to focus on. One big element of why he was able to do, I think he did over

$120 plus million in revenue

in a day and sold over 3 million books in a day. So he now holds the Guinness World

record of how many books sold in a 24-hour period. He beat Prince Harry, Barack Obama,

and Michelle Obama. I mean, those three, they held the top three of the records of how many books sold in a 24-hour

period. Alex beat both of them, all three of them, which is incredible.

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