Welcome to the Science of Success. Introducing your host, Matt Bodner.

Welcome to the science of success. I'm your host Matt Bodner. I'm an entrepreneur

and investor in Nashville, Tennessee, and I'm obsessed with the mindset of success and the psychology of

performance. I've read hundreds of books conducted countless hours of research and

study and I'm going to take you on a journey into the human mind and what makes peak performers tick.

With a focus on always having our discussions rooted in psychological research and scientific fact, not opinion.

Today, you're going to learn how adding one simple question can triple the rate of your success.

How a church used flowers to exponentially multiply their fundraising campaign,

how one free drink generated over a 500% return, and much more.

I'm super excited this week because we are kicking off a new

mini-series within Science of Success called Weapons of Influence. This is the

first in a six-part series based on the best-selling book

Influence by Robert Chaldini. If you love that book, this will be a great

refresher on the core concepts, and if you haven't read it yet,

some of this stuff is going to blow your mind.

So what are the six weapons of influence?

The first is reciprocation. The second, consistency and

commitment. The third, social proof. The fourth, liking, and the fifth, authority, and the sixth is scarcity.

Each one of these weapons can be a powerful tool in your tool belt and something to watch out for when others try to wield them against you.

Alone, each of them can create crazy outcomes in our lives and in social situations. But together or combined,

they can result in huge impacts. Something billionaire business partner of Warren Buffett,

Charlie Munger, once described as

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