Our big question was always how do I make a deep lasting memory and we always were focused on input is okay if something is really emotional

That'll lead to a deep memory or repetition just hear something enough that'll lead to a deep memory

But when you think about it that actually doesn't there are tons of things we remember that aren't emotional at all like radio jingles

there's no emotional content there but I remember all of them and repetition can't be everything because I remember a lot from school that only happened once like my first kiss only happened once but I remember it so what's going on?

So it turns out the key to deep memories isn't input.

It doesn't matter how the information comes in, it's output. I'm Sreeney Rao and this is the unmistakable creative podcast where you get a window

into the stories and insights of the most innovative and creative minds who started movements,

built thriving businesses, written best selling books, and created insanely interesting art.

For more, check out our 500 episode archive at unmistakable Creative.com.

If you could go back in time,

if you could go back in time,

if you could go back in time, if you could go back in time, would you save the world or yourself?

The BAFTA winning series The Lazarus Project returns. Watch this epic and action-packed sci-fi thriller to see if George and the Lazarus agents can save the world from an infinite time loop

Starring Papa Esi Do and Caroline Quentin alongside a stellar British cast.

Watch all episodes of the new series of the Lazarus Project on Sky.

This is a passenger announcement. You can now book your train on Uber

and get 10% back in credits to spend on Uber Eats.

So you can order your own fries instead of eating everyone else's.

Trains, now on Uber. T's and C's apply.

Check the Uber app.

Change can feel impossible.

Like it's too vast a project, too slow and all-encompassing.

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